Chin Simpson’s SKINPOEM: A Skincare that Embraces Power of Affirmation

By Moe Wang

The founder of the skincare company, SKINPOEM, Chin Simpson embraces every facet of herself, allowing her to radiate strength and inspiration beyond her beauty. Through SKINPOEM, she hopes to spread the similar kind of positivity to other women and allow them to embrace their essence of womanhood. “Never underestimate the magic that can happen when women genuinely support and build up other women,” says Chin. “When we begin choosing to speak kindly toward others, focusing on their strengths and capabilities, being encouraging instead of assuming, having empathy instead
of judging.”

Chin’s upbringing was entrenched in a cultural milieu where the notion of female entrepreneurship remained largely elusive. Hailing from a Filipino-Chinese background, societal norms dictated that women assumed the role of homemakers, while business endeavors were predominantly reserved for men. Yet, amidst this prevailing paradigm, Chin harbored an
irrepressible entrepreneurial fervor that ignited within her from an early age. “I was in seventh grade and I remember writing down as many ideas as possible to pitch to my dad,” says Chin. “I remember having the silliest ideas like I wanted to have a sticker business; a notebook business.”

The onset of the pandemic marked a turning point for Chin, catalyzing her journey toward realizing her long-held aspirations. Witnessing firsthand the transformative potency of positive affirmations in her personal life ignited a profound realization within her. Thus, fueled by newfound inspiration, Chin embarked on the creation of SKINPOEM—a venture animated by the desire to imbue her customers’ lives with the same uplifting energy she had experienced. “Through SKINPOEM, I aspire to disseminate the same positivity that has enriched my own journey,” Chin says. “Each product is more than a skincare solution; it’s a vessel carrying a carefully crafted poem or affirmation—a testament to the power of words to nourish the soul.”

Central to SKINPOEM’s ethos is Chin’s unwavering commitment to familial and community bonds. Motivated by her youngest brother’s battle with psoriasis, Chin decided to channel her entrepreneurial zeal toward crafting a skincare line that not only alleviated physical discomfort but also instilled a sense of confidence and empowerment. Collaborating closely with her aunt—a seasoned pharmacist—Chin meticulously formulated dermatologist-approved products, infusing medicinal expertise with a dedication to quality ingredients and hydration, thus birthing SKINPOEM as an embodiment of skincare tailored to individuals grappling with various skin conditions. Chin’s personal goal is to build the confidence of those around her and of those that use her products.

Yet, beyond its efficacy as a skincare regimen, SKINPOEM stands as a beacon of hope and reassurance, encapsulating Chin’s profound desire to remind individuals of their inherent resilience and the inherent beauty of their journey. As the brand burgeons in influence, Chin envisions SKINPOEM not merely as a purveyor of skincare but as a conduit for positivity—a
vehicle for affirmations that nurture the soul.

“In the midst of life’s tumultuous currents, I want SKINPOEM to serve as a source of solace and encouragement,” Chin affirms. “It’s about fostering a sense of belonging and resilience, regardless of where one finds themselves on their path.”
At the heart of SKINPOEM’s philosophy lies a belief in the transformative power of words. Chin understands that affirmations aren’t merely hollow phrases but potent tools capable of uplifting, inspiring, and healing those who encounter them. It’s this understanding that drives her to infuse every product with carefully crafted poems and affirmations, ensuring that each interaction with SKINPOEM is a moment of solace and empowerment for the individual.

As SKINPOEM continues to grow and expand its reach, Chin remains steadfast in her conviction that its impact should be measured not in terms of global acclaim or profit margins, but rather in the positive change it catalyzes in the lives of its customers. She envisions a world where SKINPOEM serves as a beacon of hope for those grappling with insecurities, doubts, or skin conditions—where every application of a SKINPOEM product becomes an opportunity for self-affirmation and personal growth.