Chris Lenyszyn is a highly experienced Direct Response Marketing Consultant with nearly two decades of industry experience. He is an expert in creating effective marketing campaigns that drive sales, generate qualified leads, and turn products and services into recognizable household names. He has worked with several reputable organizations, including Dermaglide, Kraft Foods, Food Service Action Inc, and MCI Telecommunications. Chris Lenyszyn’s technical background in marketing enables him to stay on the cutting edge of technology when strategizing marketing or implementing tactics for clients. His prior roles have included Sales Supervisor, Operator Specialist, Customer Sales Representative, and Regional Sales Manager, giving him a broad range of abilities in business development, sales management, customer service, and account management. In addition to his marketing career, Mr. Lenyszyn has been an active sports official for the past 20 years. He works with the Georgia High School Association officiating three sports annually. Chris Lenyszyn is highly dedicated to helping others succeed and believes everyone should have access to any opportunity they desire. He works hard each day to make these goals a reality. Mr. Lenyszyn is passionate about giving back to his community and regularly volunteers at Must Ministries in Cobb County, GA. He has dedicated over 100 hours to contributing to their cause by cooking meals for the homeless shelter residents providing them with clothes and counseling services when needed. In summary, Chris Lenyszyn is a successful business leader with unique skills that make him an asset to his community. He cares deeply about positively impacting his local community and society and works tirelessly to achieve this goal.
You have done well for yourself in your career. What would you advise those starting in their careers? What does it take to succeed?
Going from no work experience to a successful professional was undoubtedly challenging. I knew I needed a clear vision and unstoppable persistence to reach the level of success I wanted. Along the way, there were tough decisions and difficult challenges that I had to overcome, but with every step I took, I kept my vision at the
forefront of my mind. Through hard work and dedication, watching my goals and efforts slowly unfold was one of the most rewarding achievements of my life, knowing I made it this far by simply believing in myself. To anyone starting on their career journey, do not give up no matter how challenging it may get. Believe and stay persistent, dreams can become a reality if you never stop striving for them.
What do you think is the hottest potential technology trend today for someone just out of college and looking to become an entrepreneur?
With technology evolving faster than ever, it can be daunting to keep up with the changes in the tech field. However, one platform offers tremendous potential for athletes and that technological trend is called TikTok. Diehard sports fans will flock to watch videos featuring impressive athletic feats, bringing attention and money to anyone good enough and adventurous enough to post them. Social media platforms like TikTok are quickly transforming how we view sports and athleticism, offering aspiring athletes more routes than ever before to make an impact in their field and earn money. From going viral to launching lucrative partnerships, opportunities abound on these compelling trendy apps is exciting!
You have a successful career and double up as an athletic official for various sports. How do you keep up?
I am fortunate to combine two of my passions into one enjoyable activity officiating sports while pursuing a career in sales and marketing. Every day, I make sure that I am pouring my heart and soul into every task I do, whether it’s officiating a wrestling match or helping clients with their sales and marketing needs. Being passionate about what I do helps add an unexpected layer of fun and entertainment into the job. This passion-driven approach has enabled me to make steady progress in my hobbies and career, making them both a more rewarding experience than it would be otherwise.
What’s your view of sports officiating as a whole? Is the environment getting better or more toxic with time?
The prevalence of toxic behavior in sports is a sadly growing epidemic. Sports Officials often find themselves on the receiving end of verbal abuse, which is further evidenced by the survey conducted by the National Association of Sports Officials. The results revealed that 57% of officials believe good sportsmanship is becoming a thing of the past a remarkable statistic to be confronted with. It is important for everyone involved in any sport to remember that sports are for fun and enjoyment rather than a platform for expressing emotions fueled by anger and aggression. Everyone from coaches to parents should take a firmer stance against such behavior to prevent this issue from escalating even further.
What do you do when feeling stressed and overwhelmed?
When things seem overwhelming, and a sense of hopelessness begins to creep in, I pray to regain balance. Praying helps me take the focus off my problems and place it in God’s hands. GOD reminds me that I am not alone in my endeavor and he will continue to be by my side. Joining others in a prayer group for spiritual revival is also great for comforting me when worries arise. Praying reinforces faith, trust, and hope, strengthening me along this challenging journey called life. Therefore, I continue praying and joining in prayer groups because I have seen evidence of the positive effects it brings into my life.
Have you ever faced failure in your career, and how did you deal with it?
Starting my career in the Direct Response Marketing industry was a struggle with the whole learning process and had its challenges. However, instead of giving up, I looked for ways to make things work. I quickly realized that my success hinges on the ability to personalize campaigns and target ideal customers who can benefit most from what I had to offer. Understanding this concept opened a new way of selling for me that involves building a customer sales funnel instead of trying to market a product to just anyone. Sales funnels pulls in potential customers and piques their interest before increasing their motivation and purchasing decisions. I increased my customer reach significantly by improving my marketing techniques based on customer needs, wants and interests. This was an invaluable lesson learned for my career development.
As a business leader, do you see any ideas that you can share with upcoming entrepreneurs?
If you are looking to start your own business, my best advice is to identify a need within your community and then use innovation and resourcefulness to fill it. That is the key principle of entrepreneurship creating something that serves a purpose that was not there before. By understanding what the needs of people or businesses are, entrepreneurs can generate and execute strategies to inject value into their environment. Joining a network of enterprising individuals can also help create an ecosystem that works together as likeminded members pursue success and solve common problems while considering new ideas. Understanding the ‘why’ behind business helps ensure it will be worth doing in the long run. After all, entrepreneurship is more than just getting ahead financially it is about helping find solutions so everyone succeeds.
About The Author
