By Jules Lavallee
Dr. Adam J. Rubinstein is a Board Certified and Award-Winning Plastic Surgeon. He has served as the Chief of Plastic Surgery and Chief of the Department of Surgery for Jackson North Medical Center in Miami; FL. Dr. Rubinstein specializes in whole body surgical & non-surgical cosmetic treatments for both women and men. Dr. Rubinstein is also a patient advocate and is passionate about sharing the good, the bad, and the ugly about common plastic surgery practices to help patients navigate the world of plastic surgery effectively and safely.
With the pandemic still looming large, it is understandable that people are seeking a fast and easy way to look and feel their best. Dr.Rubinstein launched the “# ItsNotAllTheSame” Series on his Instagram accounts @drrubinstein and @plasticsurgerytruths to discuss controversial topics in plastic surgery in a humorous yet truthful way to educate people on how to make informed decisions. The popular series is designed to make the point, with humor, that all plastic surgery is most definitely not the same. Through the series, Dr. Adam Rubinstein reminds patients to seek the appropriate doctors who are board-certified and properly trained to ensure great results and safety.
Jules: Tell us about your background and training and your role as a patient advocate.
Dr. Adam J. Rubinstein: I am a board-certified plastic surgeon, certified by the American Board of Plastic Surgery. I have been in practice for 18-years. My practice specializes in cosmetic surgery of the face, breast, and body. Over the years, I have seen patients who have suffered after making questionable choices and helped them improve their results. Often, these people had no idea where to look or even what to look for when choosing a plastic surgeon and a procedure. Very early in my career, I decided to do my best to shine a light on questionable procedures, practices, and even other doctors who might not be sharing the whole truth with the public. I work hard to answer questions from patients, post truthful and informative content, and help people make their best choices.
Jules: Tell us about your popular series # “ItsNotAllTheSame” on Instagram. Why did you decide to launch it?
Dr. Adam J. Rubinstein: In Miami, we see a lot of things in the cosmetic surgery world that raises eyebrows. Despite lots of stories on local and national news, shady doctors and clinics still seem to stay busy. I get why people look for a good price, but this isn’t a new pair of shoes or a nice car – this is your health and could be life and death. Nobody goes bargain shopping if they need a cardiac bypass, but somehow plastic surgery is viewed differently. I started the #itsnotallthesame campaign to raise awareness that cosmetic surgery is still surgery. I hope the videos I post help people understand better how important it is to choose to have cosmetic surgery seriously. Not all clinics are the same. Not all procedures are the same. Not all doctors are the same. #itsnotallthesame
Jules: Your episodes have been a hit, “Drive Through Plastic Surgery” “Do You Want Fries with That Botox?” and NewMeNow. Why do people love these?
Dr. Adam J. Rubinstein: The videos are funny. People love comedy, so I tried to create really funny videos with a serious take-home message. Honestly, the motivation for some of these videos was pretty ridiculous, to begin with so getting funny material was easy. For example, there was a doctor that was doing drive-thru Botox during the height of the pandemic. That’s a really bad idea. And it’s a ridiculous concept when you think about having a doctor leaning into your car window to inject your face. But a doctor was offering it, and people came to have it done. It was like a sitcom episode in real life. I didn’t have to go far to show how ridiculous that was.
Jules: Can you tell us a bit about the Dr. Ourian Russian Reviews as seen on Inside Edition?
Dr. Adam J. Rubinstein: Inside Edition did a segment about fake reviews that were posted about me and my practice that appeared to be from unhappy patients but were from a Russian service hired to post these negative reviews using fake accounts. These fake reviews began immediately after I posted videos about Dr. Simon Ourian on Instagram. The videos explained the truth behind Dr. Ourian’s background. My videos were made in response to messages from my IG followers asking me to check him out. I don’t think he liked the videos being out there at all. But my videos show only true details from his past, all details completely true. The reviews that were posted about me after the videos were posted, however, are far from the truth.
Jules: With the challenges of the pandemic in 2020, are you finding that more people want to look and feel better about themselves in 2021 and what do people need to know when choosing a plastic surgeon?
Dr. Adam J. Rubinstein: The pandemic has been difficult for us all. It’s been a terrible year forcing people to stay home most of the time, work remotely and spend a lot of time on Zoom. People still like to look good and are seeing themselves on Zoom calls more often. We are still seeing plenty of people who want to maintain and improve their appearance. Since most people are cooped up at home, it’s a good time to recover from procedures. And after a horrible 2020, I think a lot of people want to refresh for 2021 and beyond. When getting that refresh, people should make safe choices. If someone is considering cosmetic procedures they should make sure they are seeing a true specialist. Board-certified plastic surgeons are specially trained for many years, have to demonstrate their knowledge on a long and difficult written exam, collect data from patients they treat over many months, and then pass a rigorous oral exam including answering questions about many unknown simulation cases as well as a half dozen cases of their own that have been scrutinized by a panel of experts. Plastic surgeons who are certified by the American Board of Plastic Surgery have completed that very difficult process and have demonstrated a level of knowledge, skill, and ethics that allow them to be certified. The Aesthetic Society (American Society for Aesthetic Plastic Surgery), a group of surgeons who are all board-certified and specialize in cosmetic surgery, is a great place to search for a good doctor in your area.
Jules: Can you tell us about the newest technologies?
Dr. Adam J. Rubinstein: There are always new procedures and new technology coming out. Some of the newest and most exciting innovations are dealing with muscle growth and fat reduction as well as neck rejuvenation and skin tightening. There’s a new technology that uses electromagnetic energy to stimulate muscles like the pecs and butt and make them grow about 20% in size. At the same time fat is sometimes reduced by about 15%. This is without changing your diet and without changing your exercise habits. The most impressive new treatments, in my opinion, center around the neck. We can get incredible improvements with tiny incisions and minimally invasive techniques under local anesthesia in about an hour and a half. Some patients look completely rejuvenated with such a simple procedure. As for choosing the right procedure, as long as you visit a board certified and experienced plastic surgeon, he/she can help make the best choice with you. There’s give and take with every procedure. Your plastic surgeon should share all the details and help you make your best choice.
Jules: What is the protocol for your office – for example, consultation, surgery, recovery, and time frame?
Dr. Adam J. Rubinstein: When patients come for a consultation, I schedule an hour to be sure that all their questions are answered and the consultation is comfortable and not rushed. The same is true when we schedule surgery. I am never in a rush in the operating room. I like to take my time and pay attention to every detail to try and ensure the best results possible. As a result, patients may have to wait for a little to get a surgical date once they decide to move forward, but I do my best to make it worth the wait. The time frame varies from procedure to procedure when it comes to recovery.
Instagram: @drrubinstein and @plasticsurgerytruths The @drrubinstein page is about me and my practice. We share live surgery everyday for those that like to get a peek inside the operating room. @plasticsurgerytruths is entirely educational and features all video content with answers to questions people send in, and much more. You can also find me in Facebook @miamiplasticsurgeon and in YouTube: https://www.youtube.com/c/AdamJRubinsteinMDFACS and now in TikTok @drrubinstein
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