Roxanna Ahlbach is a seasoned real estate professional based in Berkeley, California, known for her strategic expertise and deep commitment to community engagement. With a Bachelor of Arts in Public Administration from the University of San Francisco, Roxanna seamlessly integrates her understanding of governmental dynamics with a personalized approach to real estate. Since embarking on her real estate career, she has earned a reputation for delivering exceptional client service and innovative marketing strategies.
Specializing in the Berkeley market, Roxanna’s approach combines meticulous market analysis with a keen eye for the unique potential of each property. She is dedicated to helping clients navigate the complexities of buying and selling homes, offering tailored advice that aligns with their individual needs and aspirations. Outside of her professional life, Roxanna Ahlbach is deeply involved in local charities and serves as a Trustee on the board of Ecole Bilingue de Berkeley. Her work reflects her passion for fostering sustainable community growth and her belief in the transformative power of real estate to improve lives.
Roxanna, can you tell us about a particularly innovative marketing campaign you’ve executed for a property listing?
Absolutely! One of my favorite campaigns involved a property that had been on the market for a while without much interest. I decided to switch gears and focus on its potential as an artist’s retreat, given its spacious layout and natural light. We partnered with local artists to stage an art exhibition in the home, which we promoted through social media and local art networks. This not only brought the property to life but also attracted a niche market of buyers interested in spaces that could inspire creativity. The property received multiple offers shortly after the event.
What strategies do you employ to stay ahead of changes in the Berkeley real estate market?
Keeping ahead requires a blend of ongoing education, community involvement, and technology adoption. I frequently attend city council meetings to stay informed on upcoming developments and zoning changes that could affect the market. Additionally, I use data analytics platforms to track market trends and buyer behaviors. This combination of grassroots insights and high-tech tools allows me to anticipate shifts and advise my clients proactively.
How do you approach negotiations in a high-stakes seller’s market?
Negotiations in a seller’s market require a keen understanding of both the seller’s and buyer’s priorities. My approach is to prepare thoroughly by gathering as much information as possible about the parties involved. This preparation involves understanding the seller’s motivations and any potential sticking points. I also ensure my buyers are fully prepared to move quickly with strong, appealing offers that are competitive but also realistic, balancing speed with diligence.
What are some of the most common misconceptions people have about buying or selling homes in Berkeley?
One common misconception is that all properties in Berkeley will sell over the asking price, no matter what. While it’s true that many do, due to high demand and low inventory, each property is unique and market dynamics can shift. Another misconception is that homes can sell themselves without much preparation. In reality, strategic staging, professional photography, and targeted marketing are often necessary to achieve the best outcome.
Can you share an experience where you helped a client through a particularly difficult transaction?
I once worked with a family relocating from another state who fell in love with a home that had significant undisclosed issues discovered during the inspection. The situation required renegotiating terms that acknowledged these issues while keeping both parties engaged. We managed to secure credits for repairs and adjusted the sale price to reflect the home’s condition, ensuring a fair deal that allowed the transaction to proceed smoothly.
What advice would you give someone who is looking to invest in real estate for the first time?
First-time investors should start by defining their investment goals clearly—whether they’re looking for short-term gains through flipping or long-term income through rentals. I advise them to become familiar with the local market by attending open houses and talking to experienced investors and realtors. It’s also vital to assess their financial landscape and get pre-approved for financing to understand their budget and investment capacity fully.
How has your background in public administration influenced your real estate career?
My public administration background has been invaluable, particularly in understanding regulatory and developmental policies that impact real estate. It’s equipped me to navigate complex land-use regulations and community planning processes, providing my clients with insights into potential governmental hurdles or benefits when buying or selling property.
Looking forward, what trends do you see shaping the future of real estate in the next five years?
I anticipate a significant shift toward sustainability and technology in real estate. Green building practices and eco-friendly homes are becoming increasingly important to buyers. Technology will play a larger role, with virtual tours becoming more sophisticated and blockchain potentially revolutionizing how property transactions are conducted and recorded.
How do you balance personal and professional life in such a demanding industry?
Balancing life and work in real estate can be challenging, especially when dealing with transactions that require quick decisions and constant availability. I’ve found that setting clear boundaries and dedicating time to unwind and disconnect are essential. Regular exercise and mindfulness practices help me maintain my mental and physical health, ensuring I’m at my best for my clients and family.
What drives you to continue in real estate despite its challenges?
What drives me is the joy and satisfaction of helping people find their perfect home or get the best value from their property sale. Each transaction brings new challenges and learning opportunities, but at the end of the day, it’s about making a positive impact on someone’s life. The gratitude and trust my clients express are incredibly fulfilling and motivate me to keep improving and adapting in this dynamic field.
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