Greg Wasz, based in Cincinnati, Ohio, is a sales professional, entrepreneur, and family man with a passion for storytelling and creativity. With a background in communications and an internship at The Late Show with David Letterman, Greg has always been inspired by the power of connecting with others through compelling narratives. While his career in sales demands focus and strategy, his creative outlet—Greg Wasz Productions—allows him to capture life’s most meaningful moments, often centered around his wife, Jenna, and their three children. Greg’s journey is one of balancing career growth, family life, and creative expression, all while striving to make each day purposeful and fulfilling.
In this exclusive Q&A, Greg reflects on the lessons he’s learned, the values that drive him, and how he finds balance amidst life’s demands.
How do you approach balancing your professional and creative lives?
Balancing these two aspects of my life has always been about integration rather than separation. My career in sales is all about building relationships and telling stories—convincing someone that what I’m offering can genuinely make a difference in their life or business. That’s not so different from what I do with video creation. When I’m editing a family vlog or documenting a vacation, I’m crafting a story that resonates emotionally.
The key is intentionality. During work hours, I give my full focus to my career. But once I’ve shifted gears to my creative projects, I allow myself to fully embrace that side of me. It’s not about dividing time perfectly but about giving 100% to whatever I’m doing in the moment. Creativity actually fuels my professional life—it keeps me sharp and reminds me why I work so hard: to create a better life for my family and preserve memories that matter.
What drives your passion for documenting family moments on video?
It started with a simple desire to preserve time. Kids grow up so fast, and it feels like you blink, and suddenly they’re onto the next phase of life. Photos are great, but video captures so much more—their voices, laughter, and little quirks that make each moment special.
Beyond that, I think documenting these moments is about legacy. When my kids are older, I want them to have something they can look back on to see not just what we did but who we were as a family. It’s also a way to express my creativity while staying connected to the people who matter most. Watching these videos together as a family is a gift in itself—it reminds us of how much joy we’ve shared.
What role has failure played in shaping your journey?
Failure has been one of my greatest teachers. Early in my sales career, I took on a major project that I wasn’t fully prepared for, and I ended up letting both myself and the client down. It was a humbling experience, but it taught me the importance of setting realistic expectations and being honest about what I can deliver.
On the creative side, there were plenty of videos that didn’t turn out the way I envisioned. Maybe the lighting was off, or I missed capturing a key moment. But even those “failures” taught me something—how to adapt, experiment, and not be afraid to try again. Failure is inevitable, but it’s also where growth happens. I wouldn’t be where I am today without those missteps.
How do you stay grounded amidst the demands of work, family, and creative pursuits?
For me, staying grounded comes from my family. They’re my “why” in everything I do. No matter how busy or overwhelming life gets, spending time with them resets me. A simple game night, a walk in the park, or even sitting down for dinner together reminds me of what’s most important.
I also find that creativity itself is grounding. Editing a video, for example, forces me to slow down and focus on something meaningful. It’s a reminder that amidst all the noise, there’s beauty in the little moments. And when all else fails, I step away and give myself permission to breathe. Balance isn’t about having everything perfectly aligned; it’s about finding small moments of clarity.
What advice would you give to someone who wants to pursue their passions while maintaining a full-time career?
Start small and stay consistent. You don’t need to quit your job or overhaul your life to pursue your passion. For me, video creation started as a late-night hobby after the kids went to bed. It was a way to unwind and do something for myself.
Consistency is key. Even dedicating 30 minutes a day to your passion can make a difference over time. And don’t be afraid to integrate your passion into other areas of your life. For example, my love for video creation aligns perfectly with my role as a dad—I get to document my family’s life while fulfilling a creative urge. Find ways to make your passion complement your responsibilities rather than compete with them.
What’s one piece of advice you’d give your younger self?
Don’t wait for the perfect moment—just start. Whether it’s taking a leap in your career or pursuing a creative idea, there’s never going to be a time when everything feels perfectly aligned. If I could go back, I’d tell myself to take more risks, embrace uncertainty, and trust that even the failures will lead to growth.
Looking back, some of my biggest breakthroughs came from moments when I was willing to step outside my comfort zone. Life is too short to overthink every decision. Sometimes, you just have to take the first step and figure the rest out along the way.
What legacy do you hope to leave for your family?
More than anything, I want my family to remember me as someone who was fully present and who valued the time we spent together. The videos I create are a big part of that—they’re a way to show my kids how much I love and value them.
I also want to leave them with the understanding that it’s possible to pursue your dreams while taking care of your responsibilities. Life isn’t about choosing between work, family, or passion—it’s about finding harmony between them. If I can inspire my kids to live authentically and pursue what they love, I’ll feel like I’ve succeeded.
What’s your next big goal, professionally or personally?
Professionally, I’m always looking to grow and challenge myself in new ways. I want to continue building meaningful relationships and finding innovative solutions in my work.
Personally, I’d love to expand Greg Wasz Productions. Maybe that means diving deeper into travel vlogs or creating content that inspires other families to document their lives. Whatever it looks like, my goal is to keep blending creativity with purpose and to keep capturing the moments that matter most.
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