Jennifer Couture understands the important role social media plays in finding success. Regardless of your personal opinions, social networks still play a vital marketing role. However, you cannot use the same blanket strategy across every platform. Each network focuses on unique attributes for posts, and each prioritizes different strategies. To take full advantage of social marketing, you need to understand each platform’s preference.
Learn Platform Strategies With Jennifer Couture
Every social network is helpful for specific marketing strategies. Through the years, social networks developed specialties to craft unique identities; they curated content based on their particular niche in the marketplace. Understanding how each platform uses content can help users reach a larger audience. However, to make the most of each network, you need to know the types of content that thrive on the individual platforms.
1. Facebook
Facebook is a thriving social network. According to branding professionals, the platform is ideal for building a brand and a community. Facebook allows you to engage and build loyalty with your audience.
The marketing strategy for Facebook includes videos and quality shares. Additionally, comment and engage with your audience, and review insights to remain relevant. Regardless of name changes and other news stories, Facebook remains a leader in social media.
2. Instagram
If you want to build and maintain a following on Instagram, focus on quality images. As a visual platform, Instagram users tend to click on the most appealing photos. It is best to think of Instagram as a photo album and dream board. You want to post pictures, quotes, inspirational messages, etc. (Don’t forget the hashtags!)
3. Twitter
According to the American Press Institute, the daily and breaking news are the primary reasons people use Twitter. Therefore, use your account to update followers on the news involving your brand. You can also tie messages to news stories or events.
Additionally, Twitter is popular for GIFs and animations. If you have relevant animations for your post, don’t be shy to include them.
4. LinkedIn
Jennifer Couture, like many professionals, maintains a profile on LinkedIn. The platform started as a place to network, meet other professionals, and seek employment opportunities. However, through the years, LinkedIn evolved, becoming a place to research and engage with companies.
When using LinkedIn for brand building, you should focus on news and career insights. Do not use the platform to get overly promotional. Readers and users want information that helps them establish their careers and meet their professional goals.
Focus on Quality Over Quantity
Regardless of the platforms you use, creating a social brand and personality is about providing quality information to followers. Many people get caught up in the number of posts rather than what they have to say. Make sure you are offering something of value to your followers; that keeps them coming back.
Like other social media influencers, Jennifer Couture built her reputation after years of learning the ropes. Social marketing is a time-consuming but often rewarding process. If you are willing to put in the time and learn what each network prefers, you can reach the masses, too.
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