Photo: Marcia Souza – Founder, Puey Quinones – Creative Director, and Patrick Campbell – Founder
LennyLu™ x Puey Quiñones have officially launched their new luxury shoe collection with a a star-studded event on Thursday Sept. 23 where high profile influencers, celebrities and all guests gathered up at the rooftop of SIXTY hotel in Beverly Hills to celebrate this momentous occasion with Puey Quinones, LennyLu™ brand owners, Patrick F. Campbell and his wife Marcia Souza, and celebrity It Girl collaborators Lauren Blake and Antje Utgaard.
The event, hosted by Now Magazine and Now PR, quickly became the most sought out event of the season. LennyLu™ is represented by Now PR, a leading public relations and communications agency based in Beverly Hills. The agency is run by Creative Director Tash Greizen and has helped brands and It Girls mold their story and stand out in a fast-paced and competitive industry.
The night began with a commercial presentation of the collection that charmed everyone and elevated the presentation of the shoes to another level. This new collection is called “Deliverance” and is directly an expression of beauty and freedom. The shoes were presented among rosy pink and white flower arrangements that adorned the rooftop poolside and drew everyone’s attention to them. Guests dressed fashionably chic as they walked the fuchsia pink runway and posed for pictures to mark this special day.
Lauren Blake and Antje Utgaard showcase LennyLu™ x Puey Quiñones new line. Photo Credit: Getty Images; photographer Vivien Killilea
Patrick, tell us about LennyLu™ and what makes the brand so special?
LennyLu™ had a unique start, and it was a based-on Marcia’s desire to bring Brazil’s elegant designs paired to ultra-soft leather and flexible cushioning soles to children’s shoe line. We had some much interest from the mother’s saying that they wish they could find a shoe of the same quality that we launched a Mother/Daughter line of which the adult shoes vastly outsold the children’s shoes. So, after years of understanding our customers and what woman want, we decided that we can go all in on a woman’s line in such a way that comfort is built in from the beginning through our selection of materials so that we can maintaining elegant shoe that can be worn all day.
Puey, Share your background as a luxury designer.
I came from the Philippines, a country known for its scenic vacation spots,
white sand beaches, delectable cuisine and some would say the world of famous singers. I strived so hard to put my name on the list as one of the internationally renowned fashion designers, and I made it. I came from a far-flung province of the Philippines and luxury wasn’t really a thing there when I was young. When I entered the fashion industry, it enlightened me to what luxury really meant. Selling clothes with 5 to 6 digit value (in peso) does not define the complexity of luxury. For me, being in this industry for so long, I’ve learned that luxury comes with quality, craftsmanship, the sensibility of design, and staying true to your aesthetic.
Patrick, Your shoe launch event was held on Sept. 23 and was met with high appraisals and compliments all due to the success of this collaboration. Tell us what made this night so special.
The event was wonderful. I was very impressed by the diversity of the crowd. It was a global crowd, and I was so happy that despite different backgrounds, every woman was able to find a shoe that she loved and wanted. After the model showed the shoes and we allowed the crowd to touch and feel the shoes, it was amazing. We had to be careful because several women were walking off with them. Personally, I really like the “Puey – Unisex sport sandal” I think it’s a dressy sandal that the market has been needing and I love the color block option that Antje was wearing. She looked wonderful in those sandals. My second favorite is the “Lenny slip on high heel” it has the L shaped heel. This is the shoe that both classy and comfortable. I can see this becoming several women’s go to show as it’s so striking but easy to wear. One comment that we keep hearing is that the shoes look better in person which is really a compliment to the quality of shoes. Wearability and softness don’t come across in pictures. So, it was nice to have event where women that buy high end luxury shoes all the time could get to know LennyLu and compare for themselves in terms of style and comfort,
Puey: My shoe collaboration with LennyLu™ was months in the making.
From designing, choosing the perfect color palette, selection of the best
material for footwear, and production of the prototypes, I and Patrick really
had a good time. It wasn’t our first time to collaborate on a shoe collection, so it wasn’t really that hard this time. Putting up a show during this pandemic
is the main hurdle my team has to get through. All our efforts and hardships paid off. My favorite pairs are the ones with the bows. It’s what I call a statement piece, business-at-the-front-party-at-the-back kind of pump. Honestly, I love them all, they’re all my babies.
Autumn is around the corner. Tell us about what we can expect from the LennyLu™ and Puey Quiñones new luxury shoe collection.
Patrick: In the next few weeks we’ll do soft launches with more
influencers. We have a few more color options arriving. We would like to
have more videos of influencers opening the box and discussing honestly
with their following their impression of the shoes.
Puey: I specifically chose the colors to match the autumn palette. From
the classic nude to the cherry red. This time, this collaboration with
LennyLu is more diverse, from mules and sandals for comfort to boots and
pumps for style, we have in this collection. Don’t forget we also have
unisex leather sandals.
Patrick, Why is this partnership the perfect fit?
As mentioned LennyLu started by offering classic styling with an emphasis on comfort. So, we developed a team of technicians and manufacturers that understand our expectations and attention to detail. To be honest, we were fashion forward enough. By working with Puey, we were able to work with an amazing designer that has limitless creativity and a passion for fashion and sense of style that we needed. For our part, we were able to support Puey by providing him expertise in the shoe craftsmanship and fit so that he could be comfortable focusing on design while we focused on fit and function.
BEVERLY HILLS, CALIFORNIA – SEPTEMBER 23: Puey Quiñones attends the LennyLu x Puey Quiñones Luxury Shoe Launch at SIXTY Beverly Hills on September 23, 2021 in Beverly Hills, California. (Photo by Vivien Killilea/Getty Images for LennyLu x Puey Quiñones )
Puey: A woman with good shoes is never ugly. — Coco Chanel. It’s not
only a perfect fit, it’s more like a match made from heaven. Working with
Patrick and his team in Brazil was a really pleasurable experience. I’ve
learned a lot. With this collaboration, LennyLu opened up the side of me
and taught me that feet is also an important part of a woman’s body.
Your shoes are made of Moroccan Leather. Why is this important? Is LennyLu™ about Affordable Chic?
Patrick: Morocco leather is cherished as one of the most durable leathers
in the world, with dense collagen fibers. It possesses the intrinsic ability to
mold to the foot instantly – no break-in time needed. LennyLu is chic and
the price is excellent for the craftsmanship and material used. The idea to
provide shoes at a price point that most woman can afford but deliver
shoes that may sell for 3x’s as much if they came from another brand.
Tell us about the “Lauren”- High Heels with Back Bows. Why are celebrities flocking for these high heels?
Puey: Though some may say it’s a bold decision to wear such flamboyant
shoes, who cares if one would wear like our Lauren heels. It’s 2021,
everybody is entitled to make a statement. It’s a great conversation starter
I guess. When facing front, it’s just a simple ankle strap pump but wait until
you see its back. Those Bows arranged beautifully are a sight to behold.
What are the trends for the Fall?
Patrick: We’re seeing a move towards bright colors and a desire for
flamboyance in reaction to the restriction from 2020. We see that women
want to celebrate freedom with a vibrant colors and crystals.
Puey: Color blocking is a great way to initiate visual intrigue to autumn’s
darker colors. And pointed toes are back. It elongates your legs and adds
a polished look to a rather simple dress. And with our Marilyn metallic
color-blocked high heel, we are allowing ourselves to go back into the
statement partying territory.
Tell us about the “Puey” Unisex Moroccan Leather Sport Sandals.
Puey: You know what they say “Good shoes take you to good places” so
with comfort and style “Puey” sandals will provide you, it is also perfect to
wear wherever you go as you can effortlessly take it on or off with the help
of Velcro straps for a secure fit. You can also match your wide spectrum of
outfits as these sandals manifest versatility that is shown in different
available colors of Dove Grey/white, black, Multicolored, and white.
Share your mission for LennyLu™.
Patrick: My mission is to make LennyLu our client’s favorite shoes. We all
know the ladies that have collections of beautiful but uncomfortable shoes
that decorate their closets, but we strive to be the brand that our clients
reach for and want to wear. This is how we can add value to your clients
lives. We discuss how a great pair of shoes is well worth the cost because
they get used so much more than a blouse or dress and the more they’re
worn the better the value we will is for our clients.
Giving back is important to you. Tell us about Save the Children.
Patrick: Our DNA is based on providing to children. We believe in
contributing to Save the Children so that we can give back to the
education. Puey and I have had discussions about working to help
children in both Brazil and the Philippines because we recognize that both
countries are developing, and our contributions could help eliminate more
suffering. I really look forward to the day where we can develop our own
charity and actually get to work with underprivileged children personally.
www.lennylu.com
@LennyluShoes
Puey:
As a company with many possibilities, we are eager to connect and
bring people together through the power of fashion. You may visit and check our website shop.pueyquinones.com
For daily updates, and a daily dose of fashion, you may follow me
on my social media accounts on Facebook and Instagram:
@pueyquinones
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