How to be a modern man or woman while staying in touch and up to date.
As the world moves on and changes are made there are new things to keep up with. Maxim readers are able to learn about the growing pop culture while getting in deep with adventures around the world. Confidence about where you go on trips and being informed on the world around you is key. Maxim is about confidence and style allowing people to find ways to blend in while sticking out with their personalities. How to be ambitious and humble at the same time.
How Maxim Stays True: Values
Maxim focuses on being a magazine that is reliable and true. Maxim is here to provide a way to channel your inner self in an eye catching way. What better way to attract attention than with a bright aura.
By being carefree you will learn the ways of modern pop culture and how to blend in. Being the face of confidence is how your life will be after reading Maxim. As the magazine will show you the best ways to live and hobbies to try you will eventually learn more about how to go with the flow.
Keeping an optimistic mindset will help you improve the way you live as you will redefine your view of the world. Optimism is the way to take charge, articles talk about how to follow new trends or try new things. Maxim provides you with exciting adventures and the best things to do around the globe.
Having these values can help you become a stronger person mentally which can improve your physical health. Maxim is focused on making you feel good and look good. Strength in your heart and head will allow you to stay true and to follow what you believe in.
What does Maxim want to do? Mission
Putting their audience first, Maxim focuses on how they will entertain their readers and viewers. Writing and posting information with enticing pictures is how Maxim draws in the eye. Why live like you used to when instead you can read Maxim and find what’s new. Living easily while staying up to date is the goal as this will improve your life and what can be accomplished.
Origin Story
Felix Dennis, a man with a vision wanting to improve the magazine world created Maxim and published the first Maxim magazine in the United Kingdom. Dennis’ main goal was to create a counterpoint to traditional men’s publication as his visions were far from the path of “ordinary.”
Dennis created the path of writing what you want and changing the ways of journalism. He helped Maxim take off and become the great magazine it is today. Now, Maxim Cover Girl is the second brand of the company and focuses on the female audience.
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