Paul Froio of Massachusetts has worked for over 25 years in the sporting goods industry, including prior positions as the Vice President of Reebok and Vice President of concept stores at Adidas. This has given him a lot of unique insight into the athletic industry. He has seen many companies launch products, some of which have been successful, and others have failed. If you are looking to launch a product in the athletic industry, follow along, as Paul Froio provides you with some tips based on his first-hand experience in the industry.
Target a Specific Audience
One of the first tips Paul Froio has for individuals looking to launch a product in the athletic industry is to target a specific audience. Determine who your product is going to be launched to. Are you trying to launch your product to experienced baseball players, or is your product more targeted at beginners or little league players? Are you trying to target females or males with your product? Always carefully consider the specific audience. Conducting focus groups and surveys can help give you insight into who your specific audience should be if you are unsure.
Determine What Sets Your Product Apart From Others
Another critical thing to do is to determine what sets your product apart from others on the market. There are many similar products on the market, but most have something that differentiates them from those other products. Paul Froio of Massachusetts recommends always ensuring that you are advertising what makes your product different and how that can help your target audience increase their fitness or sport-specific skills.
Time Your Advertising Campaigns Carefully
The last tip that Paul Froio has for individuals who are looking to launch a product in the athletic industry is to time their advertising campaigns carefully. For example, if you want to launch a football-related product, you may think about launching advertisements in the fall, when the football season starts. However, people who play football typically start practicing for the season during the summer months. This is when coaches buy their football gear, and players buy the products they will need. If you wait and advertise in the fall, it may be too late, as equipment has already been purchased. Always carefully time your advertising campaigns to maximize sales.
Paul Froio Massachusetts has worked with some of the biggest companies in the athletic industry, holding leadership jobs in the past with Reebok and Adidas. Paul has witnessed many companies launch athletic products. This experience gives him a lot of insight into what it takes to launch an athletic product successfully. Suppose you plan on launching an athletic product. In that case, Mr. Froio strongly recommends targeting a specific audience, determining what sets your products apart from others and advertising those differentiating features, and carefully timing your advertisements based on the product you are launching. All of these tips can help you to increase the chances that your new product launch will be successful.
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