Brian Gould is the founder and CEO of TruLife Distribution, a full-service brand management and distribution firm specializing in wellness, beauty, and health products. Having grown up in a family-owned distribution business with deep roots in the industry, Gould combines old-school values with modern strategy to help domestic and international brands thrive in the competitive U.S. marketplace.
Since launching TruLife, Gould has built a reputation for transparency, results-driven execution, and a personalized approach to client success. Under his leadership, the company has experienced exponential growth, securing placements in major retail chains, expanding digital reach, and offering end-to-end services including logistics, compliance, marketing, and sales. Beyond his entrepreneurial work, Gould is a committed philanthropist. Through the Brian Gould Foundation, he supports humanitarian efforts, addiction recovery initiatives, and global outreach programs, reflecting his belief that true success is measured by impact, not just profit. Known for his high-energy leadership style and unwavering commitment to quality, Gould continues to push boundaries in the wellness space. Whether guiding emerging brands or giving back to underserved communities, his mission remains clear: build trust, create value, and elevate purpose-driven companies. Gould resides in South Florida and remains a vocal advocate for business done with heart, hustle, and integrity.
What inspired you to launch TruLife Distribution, and how did your early experience in your family’s business shape that vision?
Growing up in my family’s retail distribution business gave me an inside look at what it means to build genuine relationships in commerce. From age eleven, I saw firsthand how transparency, consistency, and follow-through earn long-term trust. When I founded TruLife, I wanted to combine those foundational values with modern strategies to support wellness brands in a more personal and results-driven way. Too many distribution companies treat clients like transactions. I knew there was a better path, one built on service, integrity, and shared success. That’s been TruLife’s mission from day one.
How has the distribution and brand management landscape changed since you entered the industry?
It’s evolved dramatically. Today, success requires a far more holistic and agile approach. With the rise of e-commerce, influencer marketing, and data-driven decision-making, brands expect more than shelf space. They need storytelling, strategy, and measurable traction. Regulatory landscapes have also become more complex, making compliance a critical differentiator. At TruLife, we’ve embraced these changes by offering full-spectrum support, from marketing to logistics. However, while the tools and trends have shifted, the need for trust and partnership remains the same. The best results still come from authentic relationships and a long-term mindset.
TruLife is known for fostering deep relationships with its clients. How do you build trust with new and emerging brands?
Trust starts with listening. We take the time to understand each brand’s unique identity, goals, and challenges before offering solutions. From our first conversation, we’re clear about what we can deliver and always follow through. Our team becomes an extension of theirs, not just a service provider. Whether navigating regulations, crafting a go-to-market strategy, or making retail introductions, we operate transparently. Clients know they can reach us directly and get honest, timely feedback. That kind of reliability creates confidence. The relationship naturally grows once brands realize we’re in this with them.
Why are customer reviews vital to your brand strategy, and how does TruLife help companies leverage them effectively?
Customer reviews are the new handshake. They build instant credibility in a market crowded with choices. Real people sharing authentic experiences give potential buyers the confidence to trust a brand. At TruLife, we help our clients gather, analyze, and showcase reviews across all major platforms. We also teach them to respond meaningfully, acknowledge feedback, resolve concerns, and turn customers into advocates. A strong review strategy isn’t just marketing, it’s relationship-building. In a digital age where trust is everything, reviews are one of the most powerful tools a brand can use.
Education and transparency seem central to TruLife’s mission. How do you empower your clients to make informed business decisions?
We believe clients make the best decisions when they understand the “why” behind the process. That’s why we’re so committed to education and transparency. We break down complex issues, like FDA regulations, retailer expectations, or supply chain bottlenecks, so clients always know where they stand and what’s coming next. We also share data insights and industry trends to help them confidently make strategic moves. Empowerment starts with clarity. Our clients aren’t left guessing; they’re informed, prepared, and supported every step of the way. That’s how we build true partnerships.
You’ve led charitable missions and supported social causes through the Brian Gould Foundation. What drives your commitment to giving back?
Business success means nothing if you’re not using it to help others. That belief drives both TruLife and the Brian Gould Foundation. I’ve been fortunate to build a company that’s thriving, but that comes with responsibility. Whether it’s our humanitarian mission in Moldova or supporting addiction recovery programs, our goal is to create a real, lasting impact. Giving back isn’t an afterthought; it’s baked into our culture. I believe that operating from a place of service brings greater meaning to everything you do. Helping others is not separate from business. It’s at the heart of it.
With so many responsibilities, how do you stay energized and balanced as a leader?
Discipline and wellness routines keep me grounded. My days are structured to include meetings, strategy sessions, and time for personal health. I prioritize mid-day workouts, clean eating, and unplugging when I can. Balance isn’t always perfect, but being intentional about my schedule helps me show up fully for my team and clients. I also set clear goals and reflect on progress weekly. Staying focused on my purpose and reminding myself why I do this work keeps me motivated. Leadership is demanding, but you can sustain it without burning out with the right habits.
What’s one thing you wish every wellness brand understood before entering the U.S. market?
I wish more brands realized that success in the U.S. takes more than a great product. The American market is highly competitive and layered with regulatory and cultural nuances. You need a tailored strategy that includes compliance, messaging, distribution, and retail alignment. Too many international brands underestimate the complexity. At TruLife, we guide them through each step, from product registration to shelf placement, because preparation is everything. The U.S. offers tremendous opportunities, but only for brands willing to invest in localization, storytelling, and long-term planning. With the right support, that investment pays off.
TruLife has experienced exponential growth in recent years. What strategies or values do you credit for that momentum?
Our growth comes from staying true to our integrity, partnership, and performance values. We don’t just promise results, we deliver them consistently. We’ve also built an agile and aligned team, capable of adapting to change without losing focus. Participating in key events like ECRM helped us scale quickly, but our client relationships truly fuel momentum. Word-of-mouth referrals have been huge. When brands feel supported and see results, they spread the word. We also never stop improving. We refine our systems and services every quarter to stay ahead of industry needs.
What excites you most about the future of entrepreneurship and the wellness industry?
The future is incredibly bright. What excites me most is the innovation from purpose-driven entrepreneurs, who aren’t just creating products, but solving real problems. Technology is also developing new ways to reach consumers more authentically and efficiently. I see a growing emphasis on transparency, sustainability, and holistic health in the wellness space, which aligns perfectly with TruLife’s mission. We’re excited to help brands with bold visions break through. With global markets more connected than ever, the opportunity to build something meaningful and scalable is wide open. It’s an inspiring time to be in this industry.
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