Technology has been intertwined with the success of Market America Worldwide | SHOP.COM from the very beginning. Thirty years ago, JR Ridinger started out by linking together 100 Commodore 64 computers to harness the computing power he needed to develop and implement a system capable of tapping into the potential of his revolutionary idea for consumer referral tracking. His vision of creating a business that empowers consumers while also providing people with a pathway to entrepreneurial success was going to require significant technological power. Over the course of the next 30 years, that simple idea for consumer tracking evolved into a global business with product lines of its own and an empowering entrepreneurial business as well.
In addition to working with some of the top companies in technology, Market America develops its own systems and refines every aspect of its business. Market America has consistently improved efficiency companywide by hiring great developers who have driven back-end automation innovations. These back-end improvements have a ripple effect that influences everything from marketing to supply chain optimization. Adopting a hybrid approach –– the combination of in-house software development and collaboration with top third-party developers –– has allowed Market America to leverage emerging technology, a vital part of thriving in the online retail landscape. The tech team at Market America understands the data-driven nature of the business and the importance of analytics. A large part of their job is developing and implementing systems tailored to advance the Market America business model.
One of the primary goals at Market America is to develop systems that put the power into the hands of entrepreneurs and consumers. From back-end optimization to improvements in customer-facing and customer experience functions, the goal is to drive success as a company and for individuals through cutting-edge technology and innovations. Making informed decisions based on data and powered by technology, Market America has successfully updated and optimized the user experience. The company’s distributors, known as UnFranchise® Owners are consistently provided with up-to-date and improved digital tools such as the UnFranchise Marketing App, which includes their own live-streaming shopping channel called SHOP LIVE. The tech team at Market America is constantly working on projects designed to digitize various aspects of the business process, thereby simplifying and streamlining the efforts of entrepreneurs driving the UnFranchise Business. Automation has been at the heart of the Market America business model from early on. It removes the guesswork and simplifies the ongoing upkeep of the core business. A key reason that Market America has been successful on a global scale has been its strength in systemization, which puts success within reach of entrepreneurs everywhere.
“Today’s entrepreneurs rely heavily on technology to build their business from home and on the go –– so we need to leverage emerging technologies while also developing tailor-made solutions for UnFranchise Owners. We’ve created an entire digital arsenal of tools and resources that make it easier than ever to build and grow as an entrepreneur.”
The acquisition of SHOP.COM took the business to an entirely new level in terms of name recognition and technology. SHOP.COM had previously developed some powerful comparison-shopping technology and the universal shopping cart, so the acquisition did more than simply add one of the web’s premier addresses for shopping; it strategically highlighted and strengthened Market America’s already robust technology. Market America has fully integrated the various systems that have made Market America Worldwide | SHOP.COM the driver of entrepreneurial success and the technological powerhouse it is today.
About Market America Worldwide | SHOP.COM
Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing and is the creator of the Shopping Annuity. Its mission is to provide a robust business system for entrepreneurs while providing consumers with a better way to shop. Headquartered in Greensboro, North Carolina, and with eight sites around the globe, including the U.S., Market America Worldwide was founded in 1992 by Founder, Chairman & CEO JR Ridinger. Through the company’s primary, award-winning shopping website, SHOP.COM, consumers have access to millions of products, including Market America Worldwide exclusive brands and thousands of top retail brands. Further, SHOP.COM ranks 19th in Newsweek magazine’s 2021 Best Online Shops, No. 55 in Digital Commerce 360’s 2022 Top 100 Online Marketplaces, No. 80 in Digital Commerce 360’s 2022 Top 1,000 Online Retailers and No. 10 in the Digital Commerce 360 2022 Top 500 Primary Merchandise Category: Mass Merchant. The company is also a two-time winner of the Better Business Bureau’s Torch Award for Marketplace Ethics, joined BBB National Programs as a National Partner in 2022 and ranked No. 15 in The Business North Carolina Top 125 Private Companies for 2021. By combining Market America Worldwide’s entrepreneurial business model with SHOP.COM‘s powerful comparative shopping engine, Cashback program, Hot Deals, ShopBuddy®, Express Pay checkout, social shopping integration and countless other features, the company has become the ultimate online shopping destination.
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