Los Angeles-based celebrity jewelry designer, Joanne Kim Chang, launched her own jewelry line in 2004 after being inspired by the meaning of Louella as a beautiful warrior. Maison Louella is the ultimate fashion house for modern women who love fashion and want to express their natural beauty through jewelry. Over the years, they have amassed a trusted list of celebrity clientele, including the cast of Netflix’s Selling Sunset.

You launched your jewelry line in 2004, after being inspired by the meaning of Louella as a beautiful warrior. Tell us about Maison Louella and your journey as a jewelry designer. 

After visiting Paris in Fall 2004, I was inspired by Parisian high fashion and fine jewelry, so I wanted to launch my own brand and create my own pieces. Maison Louella was launched to be a design house for people who love fashion and jewelry. It’s been so joyful to be a jewelry designer and to create something valuable and beautiful that people would love to buy. 

Maison Louella is the ultimate fashion house for modern women who love fashion and want to express their natural beauty through jewelry. Tell us about your designs. 

I like simple and modern jewelry designs with glamorous accents. From day to night or casual to formal I’d like to design jewelry that can be suitable for any outfit, like casual luxury. 

What makes your designs unique? 

I try to use unique gems such as black diamonds or grey diamonds which are not common for fine jewelry. 

Maison Louella is adorned by celebrities including the cast of Netflix’s Selling Sunset. What are among the favorite designs by celebrities? 

I love the multi-round earrings which Mary wore. Can’t wait to see them on the new season of Selling Sunset. 

What do you enjoy the most about working with clients? 

I love making relationships and connections with my clients. 

How have you evolved as a jewelry designer? Can you share your favorite designs? 

I started as a self-taught jewelry designer making jewelry with simple tools. I was lucky to meet professional jewelry setters who can help me convert my designs to fine jewelry. I love my triangle black earrings. 

Any recommendations for the holidays? 

The holidays are the highlight of the year. We should wear gold and glitter to bring good vibes and luck to the new year. 

What can we expect to see from Maison Louella in 2022?

I’d love to partner with fashion influencers, musicians, or athletes. I’d love to create vivid color stones jewelry in 2022.

www.maisonlouella.com

www.instagram.com/maisonlouella

About The Author

Heide Dangelo

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Heide Dangelo is a CEO, serial entrepreneur, and professional speaker.
An authentic can-do person, Heide unselfishly helps small business owners build their brand and achieve success in diverse industries. This has made her a highly influential, sought-after mentor and talented inspirational/motivational speaker. She is the Founder and Publisher of Influential People Magazine, International Fitness Fashion Magazines, Influential Doctors Magazine, Business Marketing Magazine and the Human Communication Institute.
Heide helps people out of an abundance of kindness. Though she is legally deaf, she speaks and hears well with her Cochlear Implant. Her strength and belief in self has resulted in overcoming in the face of adversity. She started a fledging cleaning business and built it into a million-dollar business. Then, she went on to help others build million-dollar companies in diverse industries to build their brand. She is a “business intuitive” with the unique ability to naturally gauge how and where to grow businesses fast. She also founded her own nonprofit organization Angels Helping Seniors www.angelshelpingseniors.com to help seniors live in a healthy, clean home at no cost to them.
Heide’s authored multiple books including the best-selling “Statements of Power” and others. Her forthcoming books “How to Get Rid of Negative People – I Noticed None are Friends with Me Anymore”, and “Top 100+ Most Influential People Stories” will be released in 2023. She also hosts Influential People and Health Nutrition TV show featuring outstanding, inspirational, and influential people whose impact is global. https://heidedangelo.com , https://www.influentialpeoplemagazine.com/ https://influentialdoctorsmagazine.com/ https://businessmarketingmagazine.com/ http://www.fitnessfashionmagazine.com/ https://humancommunication.com/index.html https://statementofpower.com/index.html

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