Matt Altman and his wife Johanna Altman are not just a powerhouse couple in the competitive Los Angeles real estate market, they’re a dynamic duo balancing high-profile careers with a vibrant family life. Matt, co-founder of the Altman Brothers Team, has exceeded $7.5 billion in sales, making his mark as one of the top luxury real estate agents globally. Johanna, a seasoned real estate professional herself, brings her expertise as the owner and broker of Grid Properties. Together, they navigate the intricacies of Los Angeles’ luxury real estate sector while raising their three children. Known for their strategic acumen and unwavering commitment to excellence, Matt and Johanna continue to redefine what it means to be leaders in both business and home.
What drives your passion for real estate and how do you maintain your enthusiasm for the industry?
The thrill of closing a deal and the satisfaction of fulfilling our client’s dreams are what initially drew us both to real estate. Over the years, our passion has evolved into shaping the landscape of Los Angeles through thoughtful development and exceptional client service. Every day brings new challenges and opportunities, which keeps our careers vibrant and engaging. We feed off each other’s energy and achievements, which fuels our enthusiasm continually.
How do you balance the demands of your high-profile real estate careers with family life?
Balancing our professional and family life is our top priority, and it requires constant communication and scheduling prowess. We make it a point to be present at important family events and to have quality time together, even if it means working odd hours to compensate. Technology helps us stay connected with our children during hectic days, and we always support each other’s roles in both family and business settings.
Can you share a strategy that has been particularly effective in your real estate negotiations?
One strategy that stands out is our approach to always negotiating from a position of knowledge and strength. We invest a lot of time understanding market trends and the specific needs and motivations of all parties involved. This preparation allows us to present compelling arguments and creative solutions that are hard to refuse. Moreover, we always aim to negotiate with integrity, ensuring that all parties feel respected and satisfied with the outcome.
What trends are you currently observing in the luxury real estate market in Los Angeles?
The Los Angeles luxury real estate market is seeing a significant demand for homes that offer not just luxury but also sustainability and technology integration. Buyers are looking for properties that have advanced smart home features, energy-efficient designs, and spaces that support a healthier lifestyle. There’s also a growing interest in properties that provide more privacy and space, driven by the recent shift toward remote work and lifestyle changes following the global pandemic.
How do you see the role of technology evolving in real estate in the next five years?
Technology will undoubtedly become even more integral to real estate. We anticipate further advancements in virtual reality that will allow for even more immersive property viewings and inspections. AI and machine learning will also play larger roles, especially in terms of market analysis and personalized customer service. Additionally, blockchain could revolutionize how property transactions are conducted, making them more transparent and efficient.
What advice would you give to someone just starting their career in real estate?
The best piece of advice we can offer is to be patient and persistent. Real estate is a field where success doesn’t come overnight. Build your market knowledge, develop genuine relationships, and don’t be afraid to take calculated risks. Also, find a niche that you are passionate about, as specializing can often lead to greater success. And most importantly, always operate with integrity—your reputation is your most valuable asset in this business.
In your experience, what is the key to maintaining successful client relationships in the luxury market?
Trust and personal attention are the cornerstones of successful relationships in any market, but they are especially crucial in the luxury sector. Our clients need to feel confident that we understand their lifestyle, privacy needs, and financial objectives. We maintain these relationships by consistently delivering exceptional service, being responsive, and by staying in touch even after transactions are completed. It’s about providing a bespoke service that catifies to their unique needs and aspirations.
By sharing their experiences and insights, Matt and his wife, Johanna Altman continue to inspire both up-and-coming and established real estate professionals. Their success demonstrates the power of combining industry knowledge with a genuine commitment to family and community.
About The Author
