Robb Brindley is the Executive Vice President Sales and serves on the Marketing Board Of Directors at Sciton. With 20 years of dedicated service in the aesthetic medical industry, Robb has built an earned reputation for being a selfless leader that thrives in team environments with a keen ability to motivate and inspire those around him. An accomplished public speaker, Robb travels nationally as a brand ambassador for Sciton hosting numerous large scale conferences annually. Robb has a proven track record as a team builder and culture creator with 19 years of dedicated performance at Sciton where he has grown with the company and now serves as Executive Vice President of Sales and is a member of the Board of Directors.
Quality is more than a mantra with Sciton. Explain.
In 1997, when our founders James Hobart, Ph.D., and Daniel Negus, Ph.D. launched Sciton, they made it their mission to push the boundaries of medical aesthetics. This remains our mission today, 24 years later. The fact that 93% of the systems we have ever built are still in use today and clinically relevant speaks volumes. For comparison, a typical life span of many of the popular energy based devices on the market today is 3-5 years. Our commitment to quality yields a result that’s 4X this average which equates to lasting performance for our Sciton Family members without the traditional risk of obsolescence associated with investing in energy based devices.
The level of quality we produce is truly a credit to our People. Every member of our Sciton Family does their part every day to make our mission become a reality and we never bend on our commitment to having an award-winning culture where our people and a commitment to doing what’s right always come first.
You joined Sciton in 2002. What advances has Sciton made in laser and light technology?
Over the past two decades, I’ve watched not only our technologies grow to become the best in the industry, but I’ve also seen our team expand in terms of size and quality. Our company has become the standard of care and we offer aesthetic physicians and practices, including Dermatologists, Plastic Surgeons, Medical Spas, and specialty medical practices, unparalleled reproducibility, efficacy, and reliability to solve real-world problems and improve skin conditions.
We’ve made it our mission to push the boundaries in our field and currently have the fastest IPL, BBL HERO, the first dual wavelength laser, HALO, MOXI, a more accessible laser that best suits a younger, active demographic, and recently launched our first removal product, BAREit, a first-of-it-kind hair removal technology that can be done on a wide variety of skin tones. We continue to innovate in order to offer laser solutions to a wider demographic, while simultaneously speeding up treatments so that our clients can offer treatments to more patients than they used to.
Tell us about the advanced lasers and light sources Sciton provides for the aesthetic medical markets.
At Sciton we are leading the way with premium aesthetic laser, energy and light based technologies that are regarded as the best in class not only for their ability to create breathtaking outcomes but also for the strong affinity the cosmetic consumer marketplace has for their brand names. Power brands like halo, BBL HERO, and moxi are making it easier for our owners to attract new patients and differentiate their practices with award-winning brands that patients know and trust. When a patient chooses Halo – the world’s first hybrid fractional laser and one of Sciton’s strongest legacy brand offerings – they know they are getting the absolute best fractional treatment available today for revitalizing even the most weathered skin without the downtime associated with older lasers. To this day Halo remains the only device available in laser medicine where two different laser types are delivered simultaneously through the same delivery medium at the same time to rapidly treat skin. This is important because the synergy of the ablative and nonablative wavelengths yield treatment results that patients love with a healing experience that is nothing like alternative lasers used to generate correctional skin improvements. Furthermore, our new BBL HERO technology (HIGH ENERGY RAPID OUTPUT) has widened the gap between Broad Band Light and older Intense Pulsed Light (IPL) technologies because BBL HERO is more effective, faster, safer and more comfortable than every competitive IPL make and model available. BBL has long been the gold standard for no downtime skin treatment to treat uneven skin pigmentation (browns and reds) and with BBL HERO we are operating with 4X the speed and 2X the cooling so treatments are lightning fast and comfortable – 2 things that plague traditional IPL. A typical treatment time for HERO on large anatomic areas like arms and backs is just minutes. This is only possible with Sciton BBL HERO technology. And we cannot conclude with discussing our newest fractionated treatment for beautiful skin – Moxi. Our Moxi branded treatment has fast emerged as one of the most popular technologies in our portfolio for both patients and physicians. It’s a great choice for every skin type and individuals of every age. The Moxi’s 1927 nm diode fractionated wavelength creates meaningful skin improvement that patients love with an excellent healing profile that leads the pack for word of mouth referral generation. Moxi has been a breakthrough for driving a younger patient mix to our providers and is a fan favorite within the rapidly growing millennial segment.
All of these award-winning treatment brands are available on one or both of our customizable laser platforms the JouleX and the brand new sleek mJoule. Whether you choose the larger Joule platform with near unlimited options for customization or the new and sleek mjoule with Moxi and BBL HERO, both systems are made by hand in Silicon Valley from the finest parts and materials available on earth. Our newest platform mJoule is turning heads as a solution for practices that do not want to sacrifice on Sciton quality but are working within a budget. Today’s providers that do not want to cut corners are looking to mJoule as an affordable luxury system that helps differentiate their menu of service and stand out from the crowd with premium technology.
Celebrities love Sciton. What are the latest trends in treatments?
We’ve seen a growing need for faster, yet just as effective technologies. We’ve seen younger folks taking interest in aesthetics like never before, which led us to the creation of MOXI which is best suited for individuals looking to correct the initial signs of aging by fixing uneven pigmentation and improving the general tone and texture of skin. It’s an excellent option for a younger group of active men and women looking to maintain a continued youthful appearance, and it takes less than an hour.
Our latest technologies and advancements have been engineered to serve a wide demographic in a fraction of the time, with a goal of providing a lower cost option for both physicians and patients. At Sciton we want to make great laser treatments not accessible and treat a wide array of issues – not just anti-aging.
We recently launched our first hair removal product, BAREit, an ultra-fast laser diode for hair removal/reduction. As our focus has always been on skin health, laser hair removal is a new territory for us to tread into. BARE HR is a first-of-it-kind hair removal technology that will replace more antiquated methods.
With BAREit treatments, there are no longer restrictions on skin tones and the time of year of treatment. The increased speed is a huge benefit for both patients and our providers who can now dramatically increase their volume of hair removal patients.
What is the secret to flawless skin?
I believe the secret behind flawless skin is trusting your skincare provider to offer you the best quality options in treatments that are best suited to your specific skin tone, type and concerns. We are doing our part in creating faster, more effective, and more accessible laser solutions so that more patients worldwide can enjoy them.
Your company caters to a wide range of aesthetic physicians or practices, including Dermatologists, Plastic Surgeons, Medical Spas, and specialty medical practices. What are they looking for?
Our partners, be they surgeons, dermatologists or aesthetic providers, are looking for result-oriented products that solve skin-related issues, such as fine lines and wrinkles, pigmented and vascular lesions, and excessive hair. These days, modern, educated patients are well aware of a treatment’s reputation even before they come in for a consultation. A bad product review on websites like RealSelf can be detrimental to an aesthetic practice. Sciton solves the problems of patients and helps partners and physicians get good reviews on RealSelf by providing top-notch technology and products.
Tell us about the Sciton Success Builder Program.
The Sciton Success Builder Program offers four specialized pillars: clinical training, marketing tools, business development, and Sciton-sanctioned tools and courses. Many of the vendors also offer preferred pricing which customers can only get through Success Builder. This tool is yet another award-winning after-sales service that we provide to prevent any equipment downtime and ensure consistent performance in every practice that offers Sciton solutions.
We provide training and education to help our customers become successful. It is through our high-quality products, service, and education that we exceed customer expectations.
Sciton was named “Company of the Year” by Medtech Outlook Magazines along with being named one of the “Top 10 Dermatology Device Providers” of 2021. What does this mean to you?
This award is a huge honor for us. The size of our company has nearly doubled in the past year, putting us on pace to become the fastest growing aesthetic technology manufacturer in the industry. Recognition from such an esteemed publication like MedTech Outlook only emphasizes the significance of that milestone. While our products drive our growth, the highly talented people behind those products are just as important.
In 2020 we began a new campaign called the Quarter of Gratitude, a project designed to recognize Sciton’s exceptional industry partners and key team members who made 2020 a success. The idea is to spotlight and share our thanks with our exceptional team members and partners. We do not take our success and award wins for granted – it’s thanks to the help of our people and industry partners that we have seen growth over these past few difficult years, and events like the Quarter of Gratitude give us an extra chance to show love and share appreciation for the people who have partnered with our enterprise and made us the company that we are today. Sharing these big wins is just one of the things that makes Sciton different.
Tell us about the game-changing innovations, the mJOULE™ platform featuring BBL HERO™ and MOXI.™
mJOULE is the dual wavelength platform that houses our latest non-ablative fractional wavelength, MOXI, and the fastest, most powerful IPL in the industry, BBL HERO (High Energy Rapid Output). We launched mJOULE in 2020 to provide faster, but equally effective treatments.
The mJOULE’s MOXI addresses a gap in treatment offerings by delivering a time effective solution for our customers, a progressive alternative for their patients and an exciting advancement in our field. We developed MOXI for individuals looking to correct the initial signs of sun damage and aging by fixing uneven pigmentation and improving the general tone and texture of skin. It’s an excellent option for a younger group of active men and women looking to maintain a continued youthful appearance, and it takes less than an hour.
The latest iteration of Sciton’s BroadBand Light (BBL®) module, BBL HERO, allows practitioners to treat the entire body with four times the speed, three times the peak power and two times the cooling capacity of the original BBL. This is a revolutionary technology designed to be faster, safer, and more comfortable for physicians to treat skin conditions anywhere on the body – not just the face. The best part about this new technology is that customers who already own BBL can easily upgrade to new products like BBL HERO.
What is next for Sciton?
To meet the growing demand of our customers, we expanded our manufacturing capabilities by purchasing a fifth building near corporate headquarters in Palo Alto, CA. With our facility expansion, we are now able to assemble our systems more efficiently and get our technology into the hands of our clinicians much quicker than before.
Sciton continues to focus on new and innovative products that help our providers and their patients. With a strong appetite for innovation, our company aims to build new products, better the existing ones, and improve the overall user experience. As far as their global presence, over the last few years we established ourselves in Australia and recently expanded into London, U.K. In the upcoming years, the company will continue to grow its salesforce while focusing on expanding worldwide.
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