By Jules Lavallee
Tash Greizen, is founder and creative director of communications agency NOW PR LA. She also founded NOW World, and is editor-in-chief of NOW magazine, as well as a notable designer. She works with a variety of clients from all over the world while successfully taking an innovative and modern approach to fashion, beauty, and lifestyle brands. Tash is recognized for her top-notch ability to organize and run her operations all while mentoring a team in Los Angeles and Las Vegas. She has helped brands build connections and stand out in this competitive industry worldwide. Her company NOW PR LA is a full-service public relations and digital agency that offers world-class experiences where select clients have the opportunity to take part in a trendsetting environment and can take their brand to the next level. Her publication NOW magazine, highlights global trends and It girls, while focusing on uplifting women and showing their full story. It is safe to say this business woman knows the ins and outs of the fashion world.
Tell us about your background in fashion and jewelry design.
I’ve always been very keen of fashion and lifestyle, so I was inclined to become a jewelry designer. It’s something that came very natural to me, and I take great pride in that. Especially, because it’s essentially what led me to create NOW PR. As a designer, I can tell you from first-hand experience that in any designer’s career there will always come a moment where you will be seeking a PR agency that understands your creative vision and the levels you want to take them to. After a while I didn’t really see fit with any of the agencies I encountered. That was really the moment where I realized that I was the only one that could really generate the momentum I needed to take my brand to the next level. It was only natural for me to want to help other brands as well. Now PR was created from that realization and ever since then we’ve been helping emerging brands globally achieve their vision and goals.
You are one of the most influential people as the Founder of NOW PR LA. What is unique about your agency?
It’s really such an honor to be viewed that way, and it really allows me to reflect on the success I have been able to achieve with Now PR. I think what really sets our agency apart from the rest is that we have been able to cultivate a very welcoming environment over the years, one that makes our clients feel right at home with us like family. And just like family, we push and motivate each other to be the best versions of ourselves. Not only that, but women empowerment is a huge driving force behind our agency, and I think that’s really something that sets us apart and attracts others to want to work with us.
Why are people coming to you today?
Our agency being women led and all about women empowerment is a huge driving force. Aside from that, people are drawn to us because of our reputation of being able to understand their vison and the heights where they want to take them. We have been fortunate enough to be able to create these symbiotic relationships that work in driving interest, setting them apart, and elevating their presence to the public and within their respective field. Our approach to public relations combines fashion, lifestyle, beauty, entertainment, and global events. We incorporate all these elements in our approach of serving as an effective means of setting trends that are current and unmatched. Our client’s stories and successes are our top priority, and at NOW PR we interweave the ways in which we help brands tell their stories with the recognition of how important it is to always keep an eye on the future. Especially with the way that trends change constantly, you really must always think and be one step ahead of them.
NOW PR LA has placed clients in premium media including, Harper’s Bazaar, and Vogue. What can clients expect when working with you?
When people work with us, they will notice that we are able to develop world-class prestige by producing exemplary experiences that have distinctive access to the world’s trend setting audience. The most important thing is always success in our clients, so we really aim to build that notoriety needed and create the momentum needed to accelerate their growth. As I mentioned before, our team is great at being able to stay on top of trends and we recognize the power in them. Some of the things we offer our clients to catapult them to that point of stardom they desire is a full service in PR (fashion/ lifestyle/ beauty), branding/re-branding, editorials/ press/ media, sales consulting, celebrity outreach and gifting, strategic partnerships, events/ production/ campaigns, and influencer/ talent engagement.
What is your advice for young people who want to have a global brand?
One thing I always say to anyone that wants to reach that level is, first and foremost, you must have passion for what you do. You must understand your own vision and surround yourself with a team that will provide you with the tools necessary to execute them carefully and effectively. Knowing your target audience is also key in branding success, that way you’ll be able to mold your ideas around this target group to achieve results. If you have a clear idea, then you can really start to develop a message– what’s their mission statement? what are they hoping to reach? Having a good reputation and never compromising your own integrity is also key in having success in this business. Overall, you have to get creative, be proactive, and always stay ahead of the competition. At Now PR, we recognize the importance of this and strive to elevate our clients to the place where they need to be.
Empowerment of Women is important to you. What initiatives are you working on today?
We are big on women empowerment, and we do take great pride in that, it’s something that makes us stand out and has allowed us to mold our own unique identity as an agency. We always aim to continue that message in every step we take. Highlighting our It Girls and all the incredible work they do as multifaceted influencers is always a priority for us as well.
You are expanding your agency to Paris, France. What are your goals for the upcoming year?
Yes, we are always set on growing so we are thrilled about opening a new agency in Paris, France. We hope to continue to grow as an agency and continue to help our clients reach their full potential. We have a couple more exciting events coming up this year for some our clients, so I would say to keep an eye out for that as well.
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