ARE CUSTOMER COMPLAINTS GOOD NEWS FOR YOUR BUSINESS?

By Heide Dangelo

Yes, it is good news for your business. Have you noticed when things go wrong, your customers will complain? And it makes you want to deny it, however, the complaint would be good for you to help you to find the solution. Here are 10 ways customer complaints can benefit you and your company, it can help…

1. Improve Customer Communication

· Complaints from customers can help to point out important information that could be in error, lacking, out of date, a need to update, or missing.

2. Identify Areas for Improvement

· Customer complaints can help to identify workers who need closer supervision, more training, or a refresher course.

· Customer complaints usually help to highlight important areas where your product or services needs improvement, either your planning system or services needs updating or upgrading.

· Customer complaints can help you monitor service levels and consistency between shifts, departments, locations, and teams.

3. Keep Management Informed:

· Customer complaints often elevate important complaints that will need top management to service them, at the same time they learn more service issues that are important to your customers.

4. Identify Policies and Procedures That Needs Improvement

· Customer complaints can help you to identify which policies and procedures are not working or not needed or not clear.

5. Give More Insights to Uplift Your Services Culture

· Sharing customer complaints within the company to educate everyone to understand what your customers experienced, expect and wants.

· Keeping up with records more frequently to review customer complaints helps you and your team to focus on the company priorities and budget.

· Complaints can act as trigger to take new action and make a catalyst positive change within the company.

· Complaints prevent complacency. New problems keep humility high and teammates on their toes.

6. Improve Education for Your Service

· Customer complaints can also provide rich information to publish for your staff members to read –with your replies, improvements and recovery action steps.

· Customer complaints helpto give you valuable contentand an insightful case foryour service programs.

7. Find New Opportunities forYour Business

· Sometimes through thecomplaints from the customerscan give your business more opportunities to increase the value,revenue, operation cost, and solving more problems with ease.

8. Obtain More Information in the Competitive Market

· Customer comments and complaints can provide you with valuable competitive intelligence, letting you know what others are doing that you are not doing yet.

9. Understand Your Customers Better

· When customers complain, you learn which customers are willing tospeak up. These customers can (and should) be invited to participate incustomer focus groups, surveys, panels, beta-tests, on-site visits, andother research activities.

10. Build Customer Loyalty

· Most upset customers simply walk away and then complain about you to their friends, colleagues, acquaintances and family members. Thosewho complain are giving you another chance!

· Customer complaints provide an opportunity to reply, respond and win back customer loyalty.     ~Heide Dangelo

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About The Author

Heide Dangelo

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Heide Dangelo is a CEO, serial entrepreneur, and professional speaker.
An authentic can-do person, Heide unselfishly helps small business owners build their brand and achieve success in diverse industries. This has made her a highly influential, sought-after mentor and talented inspirational/motivational speaker. She is the Founder and Publisher of Influential People Magazine, International Fitness Fashion Magazines, Influential Doctors Magazine, Business Marketing Magazine and the Human Communication Institute.
Heide helps people out of an abundance of kindness. Though she is legally deaf, she speaks and hears well with her Cochlear Implant. Her strength and belief in self has resulted in overcoming in the face of adversity. She started a fledging cleaning business and built it into a million-dollar business. Then, she went on to help others build million-dollar companies in diverse industries to build their brand. She is a “business intuitive” with the unique ability to naturally gauge how and where to grow businesses fast. She also founded her own nonprofit organization Angels Helping Seniors www.angelshelpingseniors.com to help seniors live in a healthy, clean home at no cost to them.
Heide’s authored multiple books including the best-selling “Statements of Power” and others. Her forthcoming books “How to Get Rid of Negative People – I Noticed None are Friends with Me Anymore”, and “Top 100+ Most Influential People Stories” will be released in 2023. She also hosts Influential People and Health Nutrition TV show featuring outstanding, inspirational, and influential people whose impact is global. https://heidedangelo.com , https://www.influentialpeoplemagazine.com/ https://influentialdoctorsmagazine.com/ https://businessmarketingmagazine.com/ http://www.fitnessfashionmagazine.com/ https://humancommunication.com/index.html https://statementofpower.com/index.html

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