Drew Perkins is a highly accomplished marketing entrepreneur and the creative mind behind Andrew Perkins Media, a socially conscious marketing agency headquartered in Goshen, Indiana. Since its establishment in 2014, Drew Perkins has formed numerous partnerships with businesses and start-ups, earning a stellar reputation within the industry.
Originating from Chicago, his transformative journey led him from the rustic landscapes of Idaho to the vibrant city of Goshen, Indiana, where he laid the foundation for his thriving enterprise.
As the founder of Andrew Perkins Media, Drew leads a talented and diverse team of professionals specializing in website development, search engine optimization (SEO), comprehensive marketing strategies, social media management, branding, lead generation, and tech support. Together, they have honed their expertise in crafting effective SEO techniques and innovative strategies, ensuring optimal content rankings and driving substantial online traffic.
A primary focus for Drew Perkins is harnessing the power of affiliate marketing to monetize a diverse portfolio of online niche sites, resulting in an impressive monthly income exceeding $40,000. His success in this field stems from his unwavering commitment to sharing valuable insights and discoveries through his renowned website, market.com, and influential affiliate marketing newsletter. These invaluable resources offer detailed income reports analyzing diverse revenue streams as well as the latest frameworks and strategies to empower aspiring affiliate marketers and online entrepreneurs to enhance their own websites.
Throughout his career, has been at the forefront of pioneering widely embraced frameworks and strategies that have had a significant impact on the niche site and affiliate marketing industries’ dynamics. Notable contributions include the development of the SPEAR framework, Dynamic Spec Relativity, and the Movie Casting approach for selecting affiliate products.
Beyond his professional pursuits, Drew Perkins finds true fulfillment in his personal life. He shares a joyful marriage with Sarah, an accomplished architect, and together, they take great delight in raising their two children. The family embraces quality time spent exploring the captivating outdoors of Indiana, with Drew Perkins capturing precious moments through his profound passion for photography.
During his leisure time, immerses himself in enriching literature on personal development and entrepreneurship, ensuring he remains at the forefront of the latest marketing trends and strategies. Additionally, he finds solace in playing the guitar and occasionally treats his loved ones to meticulously prepared meals, infusing his creativity and love into every dish.
Can you describe your typical day and how you make it productive?
My day starts before dawn since I go to bed early to ensure I have enough rest. Being the father of two wonderful but noisy kids as well as a business owner, I cherish the quiet time before my kids wake up. Sometimes, they wake up early, so I try to meditate and do some stretching before indulging in a cup of coffee.
I catch up on the day’s news and dive into work before attending to my children’s needs. My wife also wakes up around the same time, and we spend some quality time chatting and playing together with our kids. Once I drop my little ones off at school, I go to my office and focus on deeper work or attend meetings.
On occasion, I treat myself to a delicious lunch during my workday. I have to go to bed early to start the routine all over again, sometimes as early as 3 a.m., depending on my commitments. Although it can be challenging, my body has adapted to these early mornings and evenings. Juggling my kids’ commute to and from school, running a business, and finding personal quiet time, I have had to rearrange my priorities. It’s a unique situation, and I’m certain it will be different in five years if you ask me again.
How do you bring your ideas to life?
I enjoy daydreaming about my ideas. Typically, an idea needs time to develop, just like everything else. Eventually, the thought materializes if you allow it, and it often turns out to be perfect.
What trend excites you the most?
I’m fascinated by artificial intelligence (AI). It can be a bit eerie and novel, but I’ve found practical applications for AI in my life. For instance, I use AI in my calendar, which helps me prioritize tasks based on their importance. Without this tool, I would often find myself repeatedly pushing back important tasks. Thanks to AI, I completed this task today. Although this piece wasn’t written by an AI, but by me, a mere human, the AI mechanism in my calendar played a significant role. This is just one example among many.
What habit helps you stay productive?
Lately, I’ve been exploring the habit of taking two days each month to fully relax. I attend a yoga class, meditate, and catch up on my sleep. Other than that, I also make an effort to spend more time with my kids and wife than I normally do during these two days. This allows me to recharge my creativity, so that when I get back to work at the start of a new month, I’m not burned out. Overall, it’s an excellent way to recharge and refresh.
What advice would you give to your younger self?
Don’t worry too much. Everything will work out. Although worrying pushed me forward to where I am today, I needed to go through each step, and there are many more to come. However, while a little worry was necessary, I could have physically relaxed more, something I actively seek in my life now. The more relaxed I am, the better I can perform for myself, my family, and my business.
What is a belief you hold that is often met with disagreement?
I firmly believe that we place excessive pressure on ourselves and consistently underestimate the time required for various tasks. This tendency often leads to mistakes when rushing or the need to reschedule. Instead, I advocate for realistically analyzing situations and scheduling appropriate timeframes.
For instance, construction projects are notorious for experiencing delays. I believe this is because we prefer to hear optimistic timelines rather than realistic ones. As humans, we tend to seek instant gratification and undervalue the step-by-step process. Shifting away from this mindset and honoring the necessary steps would greatly benefit our society.
What is a practice you regularly engage in and recommend to others?
I highly recommend listening to binaural beats through headphones. These beats have been proven to regulate the nervous system and can be easily found on platforms like Apple Music, Spotify, or YouTube. By fine-tuning the frequency, you can choose the specific beat that suits your needs at any given moment.
Researching brain waves throughout the day or understanding different types of brain waves allows you to select the appropriate beats to complement your current emotions, activity level, and time of day.
Binaural beats are excellent for enhancing focus, concentration, creativity, flow states, relaxation, and sleep. The ability to customize the frequency is truly amazing, and I often share this practice with friends, family, and colleagues.
When you feel overwhelmed or lack focus, what do you do?
In such situations, I make it a point to take a break. Whenever possible, I seek solace in nature. Being outdoors grounds me and helps me regain clarity in both my personal life and business endeavors.
What is a strategy that has contributed to your business growth or career advancement?
Continuously pursuing educational courses and engaging in lifelong learning has been a crucial strategy for my business growth and career advancement. As the founder of a marketing agency, my industry undergoes rapid technological changes. I’m genuinely fascinated by my field, which makes it easy for me to constantly seek new knowledge.
Having entered the industry when it was still relatively new, it’s truly incredible to witness the emergence of tools and resources I once only dreamed of. By staying up-to-date with the latest developments, I consistently deliver enhanced services and experiences to my clients, ensuring they benefit from my continuous growth.
Can you share a failure you’ve experienced in your career, how you overcame it, and the lessons you learned?
Like everyone else in business and life, I’ve also faced failures. Most of these failures occurred when I undervalued my services and ended up in a situation where the client’s needs didn’t align with their budget. To overcome this challenge, I’ve learned to be more competitive in my pricing.
By avoiding situations where I work for inadequate compensation with demanding clients, I strive to find a balance that benefits both parties. Although I occasionally find myself in such predicaments, I now understand the importance of not undervaluing my work and the negative consequences it can have. I’ve learned the valuable lesson of setting fair prices and respecting the worth of my services.
What is one business idea you’re willing to share with our readers?
One business idea I find promising is creating a niche directory, optimizing its search engine visibility, monetizing it, and eventually listing it for sale. This concept involves developing a directory that caters to a specific niche market and implementing effective search engine optimization strategies to attract traffic and generate revenue through various means. The ultimate goal would be to build the directory’s value over time and sell it for a lump sum, providing a passive income stream. I’ve observed successful examples of this model and have always been interested in trying it myself.
Which software tool significantly contributes to your productivity, and how do you utilize it?
One software tool that has greatly enhanced my productivity is Motion App, an AI-powered calendar and task management application. Since incorporating it into my workflow, I have experienced remarkable results. The Motion App utilizes artificial intelligence to streamline my scheduling and task organization. It helps me efficiently plan my days, ensuring that I make the most of my time.
Additionally, I harness AI capabilities for creative writing, allowing me to generate ideas, clarify my thoughts, and gain a deeper understanding of various concepts. Alongside the Motion App, I also utilize Trello for project management, appreciating its visually appealing interface and seamless organization.
What is the most worthwhile $100 you’ve recently spent?
I got my kids this toy called Yellies. They look like cartoon spiders that move around randomly when you scream. Seeing my kids shrieking and having fun doing it had me and my wife on the floor laughing.
Do you have a preferred book or podcast that has brought you significant value?
One of my favorite books is “The Martian” by Andy Weir. I couldn’t put it down and finished it in just two days because I enjoyed it so much. I was really anxious for Mark Watney, the main character. Honestly, I’m not someone who usually reads books, but this story is incredibly captivating and inspiring.
Is there a recent movie or series that you found enjoyable, and what was the reason behind your enjoyment?
To be honest, I haven’t been watching many movies or series lately. I’ve gradually reduced my screen time in this regard because I noticed it was causing increased anxiety and giving rise to peculiar dreams. As a result, I’ve chosen to minimize my consumption of visual media, focusing more on activities that promote calmness and tranquility in my life.
Key Takeaways:
- Embrace the principle of “going slow to go fast.” Taking the time to produce quality work ultimately yields better results in the long run.
- Remember that nothing matters to the extent that it becomes overwhelming. You don’t have to overwork yourself. Instead, appreciate every step along the way.
- Trust your inner voice and allow it to guide you towards the path you are meant to follow.
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