Dominick Giovannone, a seasoned marketing expert based in Chicago, IL, serves as a trusted marketing consultant and growth partner. His mission is to assist businesses in the $1 million to $100 million range in scaling up profitably, leveraging over two decades of industry expertise.
Dominick’s corporate journey has been remarkable, marked by nine promotions in just 10 years, culminating in a C-Suite role. In 2022, driven by an entrepreneurial spirit and a desire for greater autonomy, he made the bold decision to leave his executive position as Chief Marketing Officer (CMO) at a venture-backed startup. This marked the beginning of his foray into building a diverse portfolio of companies focused on growth and strategic investment.
His core competency lies in growing companies of various sizes and backgrounds, with hands-on experience ranging from bootstrapped initiatives to venture capital-funded projects. His expertise spans startups to mid-market enterprises and encompasses both B2B and B2C businesses.
As a growth partner, Dominick specializes in revenue generation and brand building, collaborating with business owners, CEOs, and entrepreneurs to offer tailored insights and strategies. He also works seamlessly with venture capitalists, private equity firms, marketing agencies, and consulting firms. For those seeking a dedicated and results-driven marketing consultant, Dominick Giovannone is a beacon of expertise committed to propelling businesses to new heights of success.
Outside of work, Dominick is a loving father of three and a strong supporter of his wife, Taylor, who runs her own digital marketing agency. Together, they enjoy traveling the world and exploring new cuisines.
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 As an entrepreneur, you are involved in marketing consultancy for multiple companies, can you tell us a little about yourself and how you got to where you are today?
My name is Dominick Giovannone, and I’m based in Chicago, Illinois. I’ve spent over two decades immersed in the world of marketing, and now I serve as a trusted marketing consultant and growth partner for businesses in the $1 million to $100 million range. My journey has been quite a ride—I’ve experienced nine promotions in just 10 years, ultimately landing a C-Suite role. However, in 2022, fueled by my entrepreneurial spirit and a craving for greater autonomy, I took a bold step and left my position as Chief Marketing Officer at a venture-backed startup. This decision marked the beginning of my journey into building a diverse portfolio of companies focused on growth and strategic investment.
 What sets you apart as a marketing consultant and growth partner, and what kind of businesses do you typically work with?
I believe what sets me apart is my hands-on experience growing companies of various sizes and backgrounds, from bootstrapped startups to venture capital-funded projects. My expertise spans both B2B and B2C businesses, and I’ve worked with startups and mid-market enterprises. My core competency lies in revenue generation and brand building, and I specialize in collaborating closely with business owners, CEOs, and entrepreneurs to provide tailored insights and strategies for their specific needs. Additionally, I seamlessly collaborate with venture capitalists, private equity firms, marketing agencies, and consulting firms to ensure comprehensive support for my clients.
Could you share a memorable success story or project that highlights your approach to marketing consultancy and growth partnerships?
One project that stands out to me is when I worked with a mid-market B2B company that was struggling to differentiate itself in a crowded market. Through a comprehensive analysis of their target audience and competitive landscape, we developed a strategic marketing plan focused on refining their brand messaging and enhancing their digital presence. By implementing targeted campaigns and leveraging data-driven insights, we were able to significantly increase their brand visibility, attract qualified leads, and ultimately drive revenue growth. This project exemplifies my commitment to collaborating closely with clients and delivering measurable results that propel their businesses forward.
Beyond your professional endeavors, what are some of your passions and interests outside of work?
Outside of work, my greatest joy comes from spending time with my family. I’m a proud father of three, and my wife, Taylor, runs her own digital marketing agency, so we share a mutual passion for entrepreneurship. Together, we love exploring new cuisines and traveling the world whenever we can. These experiences not only bring us closer together as a family but also inspire me creatively and fuel my drive to succeed in both my personal and professional lives.
How did your background in marketing set the stage for your expertise as a profession? Â
My journey in marketing has been an incredible one, shaping my expertise and paving the way for my career as a trusted consultant and growth partner. Early on, I recognized the power of marketing to drive business success, and I immersed myself in mastering its intricacies.
Throughout my corporate career, marked by nine promotions in just a decade, I honed my skills across various marketing roles, culminating in a C-Suite position. This hands-on experience provided me with invaluable insights into growing companies of all sizes and backgrounds, from bootstrapped startups to venture-backed enterprises.
My background in marketing not only equipped me with strategic knowledge but also instilled in me a deep understanding of revenue generation and brand building. This foundation has been instrumental in my role as a growth partner, enabling me to collaborate effectively with business owners, CEOs, and entrepreneurs to develop tailored strategies for success.
Overall, my journey in marketing has provided me with the necessary tools and insights to thrive in my profession as a marketing consultant and growth partner, allowing me to make a meaningful impact on the success of businesses across various industries.
Was it difficult to get started?
Certainly, getting started in the realm of marketing consultancy presented its own set of challenges, but it was a journey I embraced with determination and passion.
Leaving behind my executive role to venture into entrepreneurship was a significant leap of faith. Transitioning from the stability of a corporate environment to the dynamic world of consultancy required adaptability and a willingness to navigate uncertainties.
Building credibility and establishing myself as a trusted advisor in the consultancy space took time and persistence. However, drawing upon my extensive background in marketing and my track record of success in corporate roles, I was able to gradually earn the trust of clients and collaborators.
Moreover, the support of my family, including my wife who runs her own digital marketing agency, provided invaluable encouragement and reinforcement along the way.
While the journey had its challenges, each obstacle served as an opportunity for growth and learning. Through perseverance, dedication, and a commitment to delivering results, I was able to overcome initial hurdles and establish Dominick Marketing Consultancy as a reputable name in the industry.
Overall, while the path to entrepreneurship in marketing consultancy was not without its difficulties, the fulfillment and impact of helping businesses achieve their growth goals have made every step of the journey worthwhile.
What is your vision goal for your company in 2024?
In 2024, my vision for Dominick Marketing Consultancy is to continue serving as a premier partner for businesses seeking to scale up profitably and achieve sustainable growth. Building upon the foundation of success established in previous years, I aim to expand our reach and impact even further.
One of my primary goals is to further diversify our portfolio of clients, encompassing a wide range of industries and company sizes. By leveraging our expertise in revenue generation and brand building, I intend to collaborate with a broader spectrum of businesses, from startups to mid-market enterprises, both domestically and internationally.
Additionally, I envision deepening our partnerships with venture capitalists, private equity firms, marketing agencies, and consulting firms. By fostering strategic alliances and collaborative efforts, we can offer comprehensive solutions that address the multifaceted needs of our clients and drive mutual success.
Furthermore, I am committed to investing in the ongoing professional development of our team members, equipping them with the latest tools, strategies, and insights to deliver unparalleled value to our clients.
Ultimately, my overarching goal for 2024 is to solidify Dominick Marketing Consultancy as a beacon of expertise and innovation in the marketing consultancy landscape, renowned for our dedication to propelling businesses to new heights of success.
What inspired you to start your career as a profession?Â
My inspiration to pursue a career in marketing consultancy stemmed from a combination of factors, including my passion for driving business growth and my desire for greater autonomy and impact.
Moreover, my entrepreneurial spirit and craving for autonomy played a pivotal role in my decision to transition from the confines of a corporate environment to the dynamic realm of consultancy. I was driven by a desire to leverage my expertise and experience to make a tangible difference in the success of businesses, while also enjoying the freedom to chart my own course and pursue my passion on my terms.
Additionally, the support and encouragement of my family, particularly my wife who shares a similar passion for marketing, served as a constant source of inspiration and motivation throughout my journey.
Overall, it was a combination of passion, entrepreneurial spirit, and a desire to make a meaningful impact that inspired me to embark on the path of marketing consultancy as a profession.
Were there any difficulties you had in the course of your journey?
Certainly, my journey in marketing consultancy has been accompanied by its fair share of challenges and obstacles. Transitioning from a stable corporate role to entrepreneurship presented its own set of difficulties, including navigating uncertainties and establishing credibility in a new domain.
One of the initial challenges I faced was building a client base and earning their trust as a newcomer in the consultancy space. Establishing credibility and proving the value of my services required patience, persistence, and a commitment to delivering results.
Moreover, as with any entrepreneurial endeavor, there were moments of uncertainty and self-doubt along the way. Balancing the demands of running a business with family responsibilities and personal commitments posed its own challenges, requiring effective time management and prioritization.
Additionally, staying abreast of rapidly evolving marketing trends and technologies presented ongoing challenges. Continuous learning and adaptation were essential to remain competitive and provide clients with innovative solutions tailored to their needs.
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As a seasoned marketing expert of Dominick Marketing Consultancy, what is the important takeaway for the company that you want people to know about?
The most important takeaway for Dominick Marketing Consultancy is our unwavering commitment to propelling businesses to new heights of success through tailored strategies and unparalleled expertise in revenue generation and brand building.
At Dominick Marketing Consultancy, our goal is not just to provide cookie-cutter solutions, but rather to collaborate closely with each client to understand their unique challenges, goals, and aspirations. By leveraging our two decades of industry expertise and hands-on experience across a diverse range of businesses, we craft customized strategies that deliver tangible results and drive sustainable growth.
Whether working with startups or mid-market enterprises, our dedication to excellence remains unwavering. We prioritize transparency, integrity, and a results-driven approach in everything we do, ensuring that our clients receive the highest level of service and support.
Ultimately, our goal is to serve as a trusted partner and catalyst for success, empowering businesses to achieve their full potential and thrive in today’s competitive landscape. With Dominick Marketing Consultancy by their side, businesses can confidently navigate the complexities of marketing and emerge stronger, more resilient, and poised for long-term success.
You are actively involved with a charity event to help veterans. Kindly tell us more about it.
Absolutely, I’m thrilled to share about our charity event aimed at supporting veterans, a cause near and dear to my heart.
At Dominick Marketing Consultancy, we recognize the immense sacrifices made by veterans in service to our country, and we’re deeply committed to giving back to those who have served. That’s why we’ve organized a charity event specifically designed to raise funds and awareness for veterans’ causes.
Our event, aptly named “Heroes’ Hope,” is a collaborative effort involving local businesses, community members, and veterans’ organizations. The event features a range of activities, including fundraising dinners, silent auctions, and awareness campaigns, all aimed at rallying support for veterans in need.
Proceeds from the event go directly toward supporting veterans’ initiatives such as mental health services, housing assistance, job training programs, and medical care. By coming together as a community, we’re able to make a meaningful difference in the lives of those who have sacrificed so much for our country.
Moreover, our charity event serves as an opportunity to honor and celebrate the bravery, resilience, and dedication of our veterans. Through storytelling, testimonials, and shared experiences, we aim to foster a greater understanding and appreciation for the sacrifices made by our servicemen and women.
Ultimately, “Heroes’ Hope” embodies our core values of compassion, service, and community engagement. It’s a testament to the power of collective action in creating positive change and supporting those who have bravely served our nation.
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 Do you have a message you would like to share with our readers who are aspiring to get into entrepreneurship?
Absolutely, to all aspiring entrepreneurs, I offer this message:
Embrace the journey with passion, perseverance, and a relentless pursuit of excellence. Entrepreneurship is not for the faint of heart, but for those willing to take risks, challenge the status quo, and forge their own path toward success.
Believe in yourself and your vision, even when others doubt or question your abilities. Remember that failure is not the end, but merely a stepping stone on the path to greatness. Learn from your mistakes, adapt to challenges, and never lose sight of your goals.
Surround yourself with a supportive network of mentors, peers, and advisors who can offer guidance, wisdom, and encouragement along the way. Collaboration and community are essential in the entrepreneurial journey, so don’t hesitate to seek out support when needed.
Stay hungry, stay humble, and stay true to your values. Let passion be your compass and integrity be your guiding light. And above all, never forget the impact you can make on the world through your entrepreneurial endeavors.
So, dare to dream big, take bold action, and make your mark on the world. The journey may be challenging, but the rewards are immeasurable. Here’s to your success as you embark on the thrilling adventure of entrepreneurship.
Dominick Marketing Consultancy
Marketing Consultant and Growth Partner
+1 312-285-2480
- Ashland Ave, Chicago, IL 60607, United States
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