From modeling to entrepreneur, to It Girl, to host, It Girl Giovanna Alexsandra has always proven to be a “jack of all trades,” but recently her focus and energy has been centered on her own beauty bar, Sunless Glow Beauty Bar.
The inspiration behind her love for beauty can be traced all the way back to when she started dancing at an early age. Getting dressed, traveling, and dancing opened up this world of beauty and fashion for her and from then, things started to fall into place for Giovanna. Growing up, her Latina mom was always very protective of her skin health which influenced Giovanna to adopt this lifestyle as well.
Your inspiration for beauty can be traced back to when you
started dancing. Share your background.
Ever since my mom would take me to dance class as a child, I would always enjoy the process of getting hair and makeup done for the competitions. I would see all the other girls and their moms dressed up, and it prompted me to really care about how I presented myself. This later led to my dad enrolling me in a modeling and acting school, which created many of the opportunities and decisions I’m still enjoying today.
Who influenced your beauty care and lifestyle?
Growing up with a Latina mom, I would always see her pay attention to her hair, make-up, nails, and how she dressed. I remember whenever we would go out, she would always put on sunscreen to protect herself against the sun.
This is what really influenced me towards understanding and caring about my skin, along with what I put in my body, which all has an effect on how we look and feel.
Tell us about your modeling career. What did you learn from your experience?
It all started with John Robert Powers modeling and acting school that my father enrolled me in, and from there I learned how to really project myself through modeling, which helped make me feel empowered. It felt really natural to me, and I was soon getting booked for runway and campaigns. While in college studying business management and fashion merchandising, I was also appearing in music videos of many well-known artists.
When did you decide entrepreneurship was for you?
From the time I started working in fashion, I was always overseeing, managing projects and was always willing to learn. I enjoyed the process of running a business and understood it well, so as I began to embark on my own business – a mobile spray tanning business, I felt comfortable in the role and grew a team and knew what to do and how to do it well.
You created your own self-tanning products, RichTanning Mousse. Tell us more.
Throughout the years of running my mobile tanning business (SunlessGlow2Go), I would often hear from my clients how they wish they could get a great tan when they’re traveling or short on time. This led me to start developing my own dark self-tanner that they could apply evenly themselves using a special mitt. What I find really enjoyable is finding solutions to what my clients are telling me, as not only do I think it’s a great product but when it fulfills a need there is a sense of accomplishment that’s really rewarding.
Your hard work led you to a list of high-profile clients around Los Angeles, including actors, fitness models, and musicians. Who have you worked with?
Being in LA, there are a lot of high-profile people and celebrities, and through hard work and word of mouth, I’ve been really fortunate to have worked with some big iconic names. It’s almost like it’s an industry secret as to why they have these year-round golden tans, which is why you don’t see many talk about it. All I can tell you is that I have a roster of celebrity and high-profile clients, including TV hosts, reporters, actors, and a few big fitness icons.
You recently opened the Sunless Glow Beauty Bar. What can we find this holiday season?
With several big holidays and events just around the corner, we are focusing on many great specials ranging from those wanting that Hollywood glam looks for events and red carpets, to those wanting to look fresh and revitalized for family gatherings and the likes. We’re also looking at grouping many of our favorite products together in a gift set, which will make great presents for the holidays.
What separates you from other businesses?
Following the same ethos from when I first started my mobile spray tanning business, we continue to focus on educating the client about how to care for and protect their skin, as well as using organic and natural products that have been shown to be beneficial without the need for harsh chemicals.
Share your vision for Sunless Glow Beauty Bar for 2022.
The vision for 2022 (and beyond) is to continue to grow the type of services we offer, which is centered around both a great team and continued education and training, as well as focus on a few new products that I’ve been working on for a while. Now that the doors are officially open, we’ll also be looking to hold
more special events for beauty influencers and bloggers, as well as the chance to work alongside some charities that have been close to my heart throughout the years.
Tell us about your YouTube channel, The Glow Show. What’s coming up?
The Glow Show is all about celebrating individuals who are excelling within their fields of work. I wanted to bring together all these influential and successful artists, business owners, and entrepreneurs, and find out everything from their struggles to their wins, helping provide a platform for others to learn and be inspired from. Since opening the Sunless Glow Beauty Bar, I’ll be bringing the Glow Show from within the store, incorporating many tips about beauty as well as highlighting some of the great organic line of products we have available, as well as inviting in guests who have inspired me throughout my career.
Please share your social media.
Instagram.com/giovannaalexsandra
Instagram.com/sunlessglowbeautybar
Facebook.com/sunlessglowbeautybar
“The Glow Show with Giovanna Alexsandra” on YouTube
View or Buy the Print Magazine Here
About The Author
