Peter Lewis is the founder and CEO of Worldcast Live, a leading media streaming platform that connects you to your audience via their patented software, UniMerse. They offer clients live multi-party streaming solutions to engage with customers, prospects, employees, partners and more, anywhere in the world. Worldcast Live creates targeted VIP experiences for users and brands, revenue-generating opportunities, one and two-way streaming, augmented reality and points rewards, and cashless food ordering services in an ecosystem that allows all entities to interact on one platform.
UniMerse is an interactive streaming and loyalty-based fan engagement app. The platform provides immersive guest experiences for live events using interactive streaming, augmented reality rewards and cashless beacon location-based food and drink ordering services.
“The pandemic has transformed the entertainment industry and the advancement of technology has caused some businesses to fall behind their competitors,” says Peter Lewis, President of Worldcast Live. “Our app, UniMerse, repositions companies to generate revenue while refocusing on the customers’ needs and increasing customer engagement. It gives small businesses an even playing field with larger brands that are seeking to broaden their target reach locally and beyond.”
Worldcast Live supports small businesses with marketing, technology training, video promotions, and business planning support. They create targeted VIP experiences for users and brands, revenue-generating opportunities in an ecosystem that allows all entities to interact on one platform. Worldcast Live helps local small businesses grow with digital support and infrastructure. Worldcast Live has built its reputation in the technology and entertainment industries with in-house expertise in video production, photography, website development, and social media marketing.
Share your background in the financial and software industries. What did you learn from this experience?
After completing my Master’s in computer science, there was the challenge of finding my first job. In my search, I was hired by a small Software company in midtown Manhattan to help develop a custom software for the dental industry. As with any project, I immersed myself in the dental sector to produce the best features assigned to working with a small team required me to understand all the software development cycle facets. This fun and challenging opportunity propelled my tech skills. It helped mold me into the software engineer I needed to be, so I moved on to the life insurance sector after a short time, where I spent a year building custom software for a life insurance carrier. While working for the life insurance carrier, I wanted to challenge myself more, so I set my goals on Wall Street. I had two separate interviews before I landed the second opportunity to work at Morgan Stanley in the mutual funds department doing reconciliations. During my eight years at Morgan Stanley, I increased my leadership and problem-solving skills while gaining a general understanding of how successful organizations work and operate.
What led you to launch Worldcast Live.
We believed that technology could be used to connect even more artists and fans with live music from their favorite Indie artists around the world. We created Worldcast Radio (original name) technology platform that allowed DJs to host live mix shows from their home studio while providing an additional source of exposure for Indie artists to showcase their talents. The first software we launched was the WCR scheduler, a self- operating, standalone desktop application that allowed DJs to schedule Indie artists & music track plays while switching out DJs live and recorded mix shows. After the success of the WCR scheduler, we launched the web-based portal that handled bookings, multi-venue support, payments and live interactive streaming. The goal was to allow entertainers to perform from anywhere in the world and deliver a full TV-style production in Full HD. We reached our goal when we launched Worldcast Live. We wanted to remove boundaries and connect the world of live entertainment with multiple tools to amplify fan and user engagement.
Tell us about the features offered.
Worldcast Live platform focuses on fan and user engagement, so all the tools are centered around live real-time interaction with streaming, live chat, seamless payments, and fan rewards using augmented reality. Our innovative platform allows performers to perform together from anywhere in the world, in perfect sync live in full HD.
The UniMerse is an interactive streaming and loyalty-based fan engagement app. Why is this essential to the experience of Worldcast Live? We see many platforms and apps out in the market focused on the content creator’s needs. We created a platform that focuses on both the content creator and user to amplify both experiences. We believe that fans and consumers should be rewarded for interacting and engaging with brands. The main goal of the UniMerse app is to incentivize the user before, during and after live events to help brands build sustainable brand loyal from their audiences. By immersing the user in the UniMerse app, the user’s experience is taken to another level that creates a long-standing impression that keeps them active and engaging with their favorite brands.
Why is WorldCast Live a game-changer for small businesses?
Being a small business owner requires a person to wear multiple hats while maintaining a strong mindset for sustainability. Technology integration is often challenging for small business owners as it adds another layer of responsibility to their task list. COVID-19 caused significant financial damage to small business owners throughout 2020, which meant businesses had to discover new ways to reach their consumers. Some small business owners quickly adapted to technology to keep them thriving in the marketplace. Most did not. Worldcast Live makes it easier for small business owners to invest in new technology while rapidly adapting to emerging technology supporting sustainable growth and profits. Our team at Worldcast Live built all our tools from the ground up, so we know that hard work is needed to achieve success. That is why we are the perfect partner for small businesses to help them navigate the new digital age of online and in-person interaction technology.
How does Worldcast Live differ from other platforms?
Worldcast Live creates products that solve current and future needs. We have been creating patented platforms and technology services for years and feel We have been creating patented platforms and technology services for years and feel like rolling out our products and services in increments will keep us relevant yet forward-thinking. We have been in the immersive space or what is now called the Metaverse for a while. Worldcast Live has a solid and committed team of creative and technical thinkers who help us think outside the box and believe in staying ahead of the competition in the ever-changing technology landscape.
Share your vision for 2022?
We see a rapid shift in technology integration for larger brands going into 2022, especially in the immersive interaction space. We want to offer an even playing field for small businesses in the technology ecosystem. We are also exploring collaborations with live entertainment and the sporting sector. 2022 has unlimited possibilities and we are looking forward to playing a major role in helping bridge the digital divide in the business sector.
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