Copyright by Michelle Moore Winder

1. Find a Trending Topic you’re an Expert on.

It’s easy to get the attention of major media if you can connect your expertise with a trending HOT topic. Be yourself. Don’t try to be someone you’re not- people will see right through it. Your uniqueness makes you relatable to the audience.

2. Why You? Why Now? What’s the Big Idea?

In short sentences state who you are & why they should care. What is your great idea or solution?

3. Keep it Short.

People have very short attention spans. Speak in short, memorable sound bites.

4. Tell a Personal Story.

“Facts tell, stories sell.” Make your points in your story. Emotionally connect with your audience using laughter, tears, even fear. Work your credentials into your story. No one likes a braggart but you need your audience to trust you.

5. Have a Professional Sizzle Reel:

Showcase your personality & expertise. A sizzle reel should be one or two minutes max and should present you as an authority who connects easily with an audience. Be sure to use your “as seen on” logos.

And always remember, media needs you more than you need them. Offer your expertise in a professional yet relatable manner & your name will get out there. Then they’ll come looking for you! BLESSINGS! ~Michelle Moore Winder

Michelle Winder is a best-selling author of three books, speaker, coach, and consultant. She has been recognized as a Celebrity Maker and Self-defense expert, 3rd Degree Black Belt, and Martial Arts Instructor. She has the ability to connect with people with her life experiences, providing a wealth of inspiring, redemptive speaking topics. Michelle is the Founder and CEO of “Rock Your Red Carpet” that trains hundreds of expert and to succeed as an influencer in today’s society.